It’s 2018, and social media is bigger than ever with more outlets than ever before, and more users than ever before. So, if your business is not on social media, and if it is not using social media the right way, you could be holding your brand back. Check out our tips for successfully marketing your company on social media so that you can achieve even more growth in the coming year.
Have Social Media Managers in Place
Do you have someone within your company who could effectively manage your social media presence on sites like Facebook, Twitter, Instagram, and even Snapchat? If not, make 2018 the year that you hire your first social media manager. Choose someone who has plenty of experience and who knows what it takes to catch the attention of users on saturated social media sites. Someone who has a degree from a highly regarded university is a great choice, and someone who has a project and program management degree or who has completed an online MSMPP degree is also a great choice, as they will know how to properly lead others. After all, in addition to a social media manager, you might even consider hiring a team of people who can work on regularly posting the right content at the right time.
Add Video Content
You probably already know that photos grab users’ attention more effectively than regular text posts on social media. That’s because photos are eye-catching as people scroll quickly down their feed. But video content is another way to grab more people’s attention. Short videos that feature behind-the-scenes footage of your company at work, or fun “day in the life” snippets are a couple of great choices. Start up a YouTube channel packed with how-to videos and other information about what makes your brand and your products or services so great. Interact with people who comment, and consider getting in touch with influencers who could review your products in their own videos to give you an even bigger reach.
Live Stream Regularly
In addition to regular video content that you could post and keep up indefinitely, consider live streaming regularly to connect with your potential and current customers in real time on sites like Facebook, YouTube, and Instagram. This is a fantastic way to have fun while answering questions, giving product demonstrations, and more. And when you incorporate a live streaming strategy with your existing content campaign, you could make your social media presence even stronger and more appealing.
Don’t Forget the Tried and True
Sure, there are new ways to use social media to your advantage, but don’t forget what you learned along the way. Post useful content that’s related to your industry so that you aren’t only posting promotional content all the time. Also, post regularly and host fun contests and giveaways.
Because social media has changed so much over the last few years, there are new ways to market your brand on the biggest social networks. Rather than neglecting this powerful way to connect with consumers, make the most of it by implementing some or all of the tips above.