A great product and website is only the beginning. Check out these marketing tips for a small business.
So, you’ve made it.
You’ve created a great product.
You designed a visually pleasing, easy-to-navigate website.
You started building a strong customer base.
Now - it’s time to make money with it.
There are tons of ways business owners can increase the bottom line, from gathering audience data to improving customer service to adding product recommendations to the website. All of these strategies have varying degrees of effort, so you can focus on what’s best for your business, depending on your time and resources.
Here’s a list of our small business tips you need to thrive.
1. Gather your audience data
Your audience data is one of the most powerful tools you can use to improve your marketing strategies while expanding your business. With each audience interaction, you’re collecting data that helps you figure out who the end consumer is and what motivates them to buy.
Invest in a management system that gathers your audience interactions across all touchpoints. A system that matches engagement data from multiple devices and sessions is best, as it provides a fluid, unified view of the customer across your interactions, as well as data accuracy.
2. Organize for better customer relationships
As your business grows, so does the amount of customer data you have to monitor. And with so much data to sift through across multiple campaigns and channels, it can be difficult to know what to do with that information. There’s a customer relationship management (CRM) system to your rescue.
A customer relationship management system organizes your knowledge about your customers, saving you all sorts of time and effort.
That way, you can target your audience with campaigns more relevant to their wants and needs, increasing the results.
3. Analyze to market smarter
Regularly analyze audience, creative, and media insights to get information about what’s working and what’s not.
With an analytics tool, you can reveal which channels are driving the most engagement. Additionally, you’ll be able to explore which customers are the biggest spenders, which showcase a higher rate of engagement, and which creative assets work best across audience segments.
4. Track customer purchases
With a list of all the orders your customers have placed with your business in the past, you can easily segment your campaigns, create super-efficient offers, and ensure you’re spending your time where it reaps the most benefits.
If someone is your biggest spender, for example, you might reward them with promo codes or exclusive coupons. Or, if the individual is on the fence about making another purchase, you can give them an extra incentive to finally click ‘Buy right now’ and turn them into paying customers.
5. Create powerful branded content
Your website is the home of your company and the hub of your marketing. And when you build your website, you need to maintain a seamless look and feel everywhere you meet your customers, from digital ads to emails.
AI-powered design tools can create beautiful multichannel designs unique to you and your brand. Such tools collect colors, typography, illustrations, logos from your site and transform them into designs that match your brand.
6. Unite your social media strategy and brand identity
Brand identity is what helps people connect to your business and separate yourself from your competition. That means you should maintain visual harmony everywhere, including Facebook, Youtube, and other social media websites.
Brand consistency can be challenging for small businesses. But it’s important to post similar visuals across the various platforms, and that’s where a video editor comes in handy. It can help you translate your ideas into video format while keeping visual coherence.
Thus, you ensure your brand is recognizable wherever it appears.
7. Communicate with your audience
It’s hard to assess your business strategy without direct feedback from your audience.
Surveys, articles, social media posts, newsletters can be good ways to interact with your buyers. Promote new deals, request feedback, and be accessible. Creating a communication calendar or schedule can help you stay connected with customers and make interactions more efficient and productive.
8. Be accessible to your customers
Poor customer service affects your revenue. Companies are losing billions due to subpar interactions between the staff and customers. Don’t be such a brand. Now is a good time to come from behind the small-business-owner curtain and turn your customer service up a notch.
It’s important that your customers can have questions answered quickly and problems resolved. Consider the greatest ways to communicate with them. If you have a website, make extra sure your Get in Touch section is prominent and easy to find. If you’re a service-based business, consider adding the ‘request to call’ option on your Contact Us form.
But what is the best way to deliver excellent customer service? Studies revealed that people prefer speaking with live human beings to receive the customer service they covet. Whether you interact with your customers over the phone or through video calls, immediate customer service is the most pleasing.
Some marketing specialists recommend recording everything your customer is saying. Thus, you may come back to the meeting and refer to certain aspects of importance.
A screen recorder gives the ability to capture video and audio messaging. It ensures that you do not miss out on relevant information while identifying what your customer wants.
Above all else, the screen recorder is really beneficial when you need to explain something complex and time-consuming such as walking a customer through product enhancements. With the recorder, your support team can easily break down massive topics without the need for another video call. It’s a win-win for all.
9. Create a seamless shopping experience
One of the most important metrics that help assess a brand's success is a high retention rate. Retention measures how frequently your customers make purchases and how long they browse through your store. The first step towards improving customer retention is to recommend the stuff that your visitors may be interested in.
You probably interact with recommendations everywhere. Amazon uses them on every single page; Spotify knows if you’re more likely to enjoy Tame Impala or Weekend.
But Amazon and Spotify are giants. Small businesses can’t upsell and cross-sell, right? It requires data, math, and a bunch of other boring things that most people don’t want to care about.
That’s where upsell and cross-sell apps come in. Using the app, e-commerce merchants can provide store visitors with really useful product suggestions while encouraging them to stick around.
10. Make your customers feel special
Once you’ve provided your audience with the opportunity to engage with your company, it’s time to show them your extra care and love. Many marketing strategies for maximizing customer loyalty are based on making shoppers feel valued.
From creating well-timed marketing campaigns to encouraging customers with gifts to supporting them, a key to online small business success is a focus on the individuals who help your brand grow.
11. Keep an eye on competitor initiatives
It’s important to know what your competitors are doing to create your own effective marketing strategies, leading toward making your brand stand out. On top of that, sometimes competitors generate interesting ideas that could work well for your company, too.
Let’s say if your competitors are shipping purchases for free, you should think of something to gain a competitive edge or even try doing something similar.
Small business management involves wearing many hats and keeping your focus on many different tasks.
We hope these eleven tips and tricks help your business run in tip-top shape. This list is a step-by-step guide, but don't limit yourself to only these concepts.
Keep thinking about your brand, and your audience as both of them grow and modify. You’ll find efficient tips, tricks, and tactics to improve your business if you keep your eyes and ears open for new things.