Six eCommerce Optimizations for Better Conversion

Six eCommerce Optimizations for Better Conversion

In an increasingly competitive eCommerce world, there are several dos and don'ts when it comes to persuading customers to buy from you.

This action, also known as a conversion, is the most relevant metric you will need to follow as you build your business and increase profits. 

However, obtaining a reasonable conversion rate requires optimizing your eCommerce website or landing page in various ways to save costs and ultimately make your business more successful. In the following blog, we will give you a few tips and recommendations to help you boost online conversions. 

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#1 Learn your customers` route by understanding eCommerce funnels

A conversion funnel in eCommerce shows your customers' route from first becoming aware of your brand to purchasing. It also includes customer retention, cross-selling, upselling, and subscription-based models. 

However, to better learn your customer's journey by sales stages and draw up a unique model, you need to understand the different types of eCommerce funnels. By doing that, you will attract users who are not familiar with your company, engage ones who already know you, provide information for those interested in buying, convert interested users into buyers, and re-engage your core audience. The bottom line is that if you don’t know what your funnel looks like, you can not optimize each stage in order to achieve maximum sales.

#2 Establish trust by communicating with your customers

Open, effective, and engaging communication establishes and maintains trust between a customer and a business. It helps limit misunderstandings, leads to greater customer satisfaction, and makes clients more likely to recommend your company to others. Most importantly, it converts one-time buyers into repeat customers. 

That being said, though there are many ways you can interact with your website visitors, a live chat is the best way to engage them. Live chat statistics show that 52% of consumers are more likely to repurchase from a company that offers live chat support, which means that companies who use this feature see increased sales, enhanced customer satisfaction, and more reliable customer service ratings. 

#3 Structure your website, give product details and use high-quality images and video

Organize your eCommerce website in a way that will allow users to reach a product they look for as fast as possible. Think about what your customers want to see when they are shopping. Make product categories and set up a rotating banner to showcase top products. Also, keep in mind that your customers can not touch the product or put it on when shopping online. For this reason, make sure you describe your products in great detail and offer quality images or video, so your customers know exactly what they are getting. 

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#4 Offer a seamless check out process and fix your abandoned carts

Suppose your store checkout process is too long, complicated, or unconventional. In that case, you may lose a lot of customers right as they are ready to buy. This is why you need to provide your customers with an easy checkout process and allow them to finish the purchase without signing up for an account. 

Forcing the user to register means giving them another reason to leave your store - after all, you already have their names and emails. And if you have the problem of consumers abandoning carts, consider using abandoned cart software to help you increase your store conversion rates.

#5 Offer free shipping and a clear return policy

In today's market, fast and free shipping is what attracts customers. It lures them to purchase by wrapping all costs into the price of each item. It is, in a way, a psychological game from which you can benefit.

In addition, you could opt to make it as painless and as easy as possible for customers to return their products. Though this aspect is not a conversion optimization per se, it is an excellent example of basic business practices acting as CRO.

#6 Use browsing history for personalized recommendations 

Product recommendations are an enormous opportunity to increase your eCommerce conversion rate. You should consider leveraging user history on your online store to provide a personalized shopping experience and retarget your customers. Keep track of users' data such as preferences, location, traffic sources, and purchase history. This way, you will be able to highlight products that are actually on top of your customer's minds. 


An ideal eCommerce customer journey is all about securing a smooth transition from |"looking" into "buying" to "experiencing." So the key to growing your online business is letting your customers explore, decide, share, and then learn from their experience. Yet important is to think about what you will do with your customer once they purchase from your store. Driving repeat business is extremely important- in terms of profits, brand engagement, and interaction. It is how you basically build a brand.

Posted by inGenium Ltd

inGenium Ltd

iNGENIUM Ltd. is an software development company from EU which delivers a full range of custom .NET, web and mobile solutions for different business to meet partner's demand.

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