If you want to proceed with digital marketing, you have two options in front of you. Set up your team by hiring digital marketing professionals or work with an external digital agency. Read more about what you should go for.
There is a never-ending debate in business circles when it comes to digital marketing. The debate centers around the fact of whether setting up an internal digital team is a better option or hiring an external agency is the way to go?
From start-ups that have five employees to big organizations with over a 1000+ workforce, this question comes up more frequently than you would ever imagine.
According to Digitrio, one of the top digital marketing agency, the question is not that simple to answer. There are numerous pros and cons associated with either choice.
In this article, we will try to shed some light on this debate, by adding our two cents. As someone that has been on either side of the debate, I will be able to offer a balanced view I presume.
Hiring and Setting up your In-House Digital Marketing Team: Is it the Best Option?
Many businesses that depend on long-term planning often believe in investing for the future. This makes them invest in creating their software, owning their office spaces, and setting up internal teams.
This is a way of doing business that has paid dividends in many industries and niches. To say that this does not work would be wrong. In such an approach, an in-house digital marketing team is seen as the best option.
They will always be dedicated resources that will never have to manage multiple resources. With lesser distractions and more focus, an in-house digital team is expected to perform handsomely.
An In-House Team might be composed of the following digital marketing professionals-
- Digital Marketing Manager
- Web Developer
- Graphic Designer
- SEO Specialist
- Content Writer
- Social Media Marketing Executive
You can say that multiple other roles exist, but we are not adding them for the benefit of starting with a small digital team.
Working with an External Digital Marketing Agency and Outsourcing: Does it work?
First things first. There is never a one-size-fits-all approach. While some businesses would function properly with an in-house team, others prefer working with external teams.
According to experts, working with an external digital marketing agency can be advantageous at multiple levels-
- As they are handling multiple accounts and projects they are always on top of the latest and best strategies that come up.
- In terms of budgeting, you do not have to spend as much as you would have to when it comes to the salaries of the internal in-house teams.
- If you do not like the performance of a digital marketing agency, you can always move on. However, firing your entire in-house team might not be possible.
- Digital Marketing Agencies have a lot of group experience and have multiple resources. If something goes wrong, it is usually all hands on deck for a client.
- Agencies run and own their software, meaning that brands do not have to pay for the basics like SEO software and SMM tools.
What you should go for- In-House Team or External Digital Agency?
As we said, what works for one might not for the other. Smaller companies who do not have too many resources or time would prefer working with external digital marketing experts.
Bigger companies that have a lot of time, energy, and monetary resources at their disposal would want to invest in setting up their teams. While this might look like a great approach, it has the danger of backfiring with complacency becoming a major factor.
At the end of the day, it depends on what you feel would work best for you. You need to look at the company culture, the values it has and the time frame you can afford towards the same.
If you are looking at the multiple verticals that digital marketing functions across, external digital marketing agencies seem to be the way to proceed. Let us know your thoughts on the subject in the comments section below.