The rapid pace of advancements in marketing tools and strategies won’t slow down anytime soon. And, if your goals for 2019 include growing your organic reach then staying up-to-date on the latest SEO trends is something that you can’t miss out.
Today, the search engine giant Google is intelligent than ever before. Google is answering queries directly on the result pages that leads to an increase in the voice-activated search queries. Website operators must pay attention to changing trends; otherwise, their current optimization strategy will fail.
Since search engines can change algorithms overnight, it’s important to pay attention to the latest trends to cope with successful marketing strategies.
To keep you ahead of the competition, we are presenting 5 SEO trends on which you must set your sights to improve your marketing performance in 2019.
5 Important SEO Trends 2019
Snippets should be a Priority
When you ask Google a question, you will notice that your answer appears as a standout bit of information on top of some results. The standout bit of information is called a snippet.
For example: If someone was searching for a good recipe for pizza and googled it. Google will show a results list with usual snippets and rich snippets. A usual snippet usually looks like this:
Google displays the title in blue, the URL in green and a page description that tells what the page is all about. It is called usual snippet.
Similarly, rich snippet also appears in Google results. The Rich snippet shows additional information between the URL and the page description. A rich snippet will look like this:
In this snippet, you can see the rating of the recipe, the time it takes to prepare pizza. A rich snippet entails much more information than the usual snippet does, hence, called rich snippet.
According to a new study, 30% of the Google results featured snippets. As Google is getting advanced, snippets are going to become more popular.
Based on the user search query, Google shows different snippets, and this year, marketers will be looking into ways of optimizing content to show up in snippets.
Optimize Content for Voice Search
Search Engine land confirms that by 2020, 50 percent of all search activities will be conducted by voice. It means online retailers must be preparing and optimizing for voice search to stay ahead on the digital marketing curve.
Marketers should think about optimizing content for all search methods using today to drive business in 2019 and the upcoming years.
Today, a significant number of smartphone users are using voice search to find online information. Therefore, marketers need to consider their content must sound as good as it looks. Marketers must prepare content to be read out loud effectively for the target audience.
Linkless Mentions Are More Impactful Than Ever
Backlinks considered as the main building blocks to good SEO, and Google trusted backlinks as a way of determining the credibility of a website. As Google is getting smarter every day so, backlinks are no longer the most important ranking factor.
It means now you don’t have to struggle to have big names place a link to your site. This year, marketers will need to focus on high-quality, and reliable brands that will effortlessly earn mentions even without having to use links.
Topics Will Replace Keywords
Finally, marketers can get rid of the keyword stuffed content. Google is making vast headways into getting precise solutions to people’s questions, by paying closer attention to relevant topics rather than keywords.
From now, marketers should upgrade keywords-based content into smart content that relevantly answers the audience’s questions. Today, users no longer search for keywords instead of that they look for specific answers related to their topic.
Content that’s fully equipped to answer user’s questions on a topic will do much better than the content designed to targeting only isolated keywords.
The future of online marketing is incomplete without video content. By 2021 online video will reach 82 percent of all consumer online traffic, stated by the Cisco Visual Networking Index.
Online videos are emerging as the most popular information medium. Marketers must invest time to utilize videos for higher SERPs cleverly. The focus should be on high-quality video content because the more engaging video is, the longer users stay at your site, which helps you rank higher on Google.
When trying to rank in video results, your video has to offer some value to the viewers. Consider what types of content rank well for the video to help a user find your content. Video results rank well with how to keywords.
Apart from following the right trends, also take a look at some of the top SEO tools for 2019.
Google Analytics and Google Search Console
These two are the most powerful SEO tools. Google Analytics enables marketers to analyze in-depth detail about the visitors on your website. Google Analytics provides you user’s insights about what people do when they visit your site, how long they stay and which pages do they visit on your website. With such information, marketers shape new strategies for business success.
The Google Search Console helps to monitor, maintain, and troubleshoot your site's presence in Google Search results and provides information about how search engines interact with your website.
Screaming Frog is an SEO software tool that enables website crawling to identify optimization bugs. It provides information related to title tags, Meta descriptions, H1s, site structure, broken links, response codes, and so much more. It’s a great tool to identify website technical errors.
GTMetrix is one of the most useful SEO tools to get detailed reports about site performance. It’s a free tool which helps to analyze page speed. GTmetrix uses various statistics which suggests how your site is loading against the benchmark set by Google.
Gtmetrix offers a suite of features that make your website optimization easy and clear.
In 2019, Consumers are looking for more viable solutions, and that’s why SEO trends are continually changing. Hence, to stay ahead of the curve it’s crucial to keep updated and relevant with the latest trends and tools. We hope implementing these trends will help you drive more targeted traffic to your business.