There are multiple reasons why you must start using visuals on social media if you are not already doing so.
Not only can they capture your audience’s attention, but they reportedly receive 94% more shares in comparison to other types of content. Learn how your business can utilize visuals on social media.
Have a Little Fun with Entertainment Content
People don’t visit social media to engage with brands. They log on to the networks to connect with their loved ones, catch-up on news and have a little fun. So, if you want to connect with your demographic, you should post content that will entertain your audiences, such as funny gifs and memes. Not only will this grab their attention, but this type of content is often heavily shared across social media, so it can increase your impressions, engagement, and website clicks. You simply must ensure the entertainment content you publish is in line with your branding and tone of voice.
Promote Your Brand with a Compelling Corporate Video
65% of people are visual learners, which is why video can be so effective in a social media campaign. If you want to boost your brand awareness and provide your followers with more information on your brand, you would be wise to create a professional corporate video. Through compelling storytelling, you can convince your target market to engage with your brand and purchases your goods and services. Contact an experienced video production company to make a high-quality, insightful video that will promote your business in the best possible light.
Simplify Data with Professional Infographics
Consumers don’t want to read endless articles or complex jargon. Using infographics on social media will ultimately allow your business to simplify information, so your content is easier to understand and remember. You must, however, pick the right layout, colors, and design to grab people’s attention, or they will simply scroll past your social media post. However, if you can convey the data easily to your audience, they will be more likely to engage with your brand and become a customer.
Provide an Insight with Screenshots
Don’t underestimate the power of a screenshot, which can offer your audience an insight into a product or service. For example, it will allow you to promote what functions or services your business offers, which can back-up your promotional marketing copy on social media. Screenshots can, therefore, provide your brand with more credibility, which can propel your profitability.
Focus on Image Design
Every business must focus on design when it comes to visual content, as it must perfectly represent your brand, especially if you are publishing a marketing advertisement on Facebook, Instagram, or LinkedIn. You must also think carefully about where a user’s eyes will travel on a social media post, so you can create an image that highlights your content and convinces them to buy a product or visit your website. Think carefully about the typography you use for a call to action on an image, as this could potentially increase your conversion rate.