Branding is imperative for business and individuals alike. As soon as you try to do anything on a professional level, you need to consider how you come across and what you can do to improve your public image.
Today, this public image will come in the form of your digital representation. If you are not online, then people will not trust your validity, and be wary of your business or services. They have come to assume that anyone who isn’t online has something to hide, and this in turn will damage your reputation.
The fact is that everyone has the incentive to be online and to build up their brand through these digital channels. Even local companies benefit from being online. Customers can check when you are open, where you are, and other pertinent information. If you aren’t online, then potential customers just outside of your local vicinity will not be able to find you, and will instead go to a competitor.
You can do so much more with your business when you go online and work on building up your brand reputation. From international customers to a huge boost in local foot traffic, there are only positives to investing in digital marketing and PR. Rather than waste your money, however, direct your efforts towards success from the start by following this guide:
Narrow Down Who You Are
Brands can change and so too can your values. If you are looking for a brand overhaul, then there is no better place to start than to redefine who you are as a company. It will help you improve your marketing, product research, and even discover who your demographic now is.
Conduct Demographic Research
Once you know who you are and what values you want to advertise it’s time to get to know your demographic once again. If you haven’t done this in a while or are a new company, conducting this market research is critical to your success. You need to know who your customers are, what age they are, what their values are, what jargon they use – if you don’t, you won’t be able to market to them effectively.
Audit Your Digital Presence
Whether you have changed anything considerable about your business’ value or persona, you will want to conduct regular digital audits. These audits will help keep your business optimised for search engines and users alike, so audit:
- For SEO
- For User Friendliness
- To Ensure Your Brand Identity is Consistent Throughout
How to Improve Your Brand Identity Online
Having cleaned up your digital presence, you are now ready to improve your brand identity and invest in marketing anew. Just remember to:
Focus on the Future
Every company needs to operate with a focus on the future. Doing this is how you will stay on top of trends and even update your company to be at the forefront of your industry. Add new innovative services and update your company as needed. This is particularly important when it comes to marketing, where trends come and go, and you need to be on the top of them in order to stay fresh and exciting to your audience.
Video will be huge in the future, with predictions estimating that 80% of web traffic will go towards video.
The popularity of personal assistants and smart home systems is no mistake, and businesses will need to optimize their content so that it can be found by voice search in order to cash in on this new market.
Create Fun Branding Whenever You Can
The best way to get people to remember you and to return to your company again and again is to make your advertising entertaining. Having fun or eliciting a laugh can do wonders towards memory retention. Even traditionally “serious” businesses can benefit from this. If you don’t think you can get away with putting an outright joke into your branding, then at least make it interesting. A well-designed logo and a nifty and exciting logo animation in front of your videos can go a long way towards helping people remember who you are.
Logo animations in front of your videos, in particular, can allow you to create informative videos and reinforce your brand identity and professionalism all in one go. Creating these logo animations can be huge for your business, and if you view here, you can have your very own in five minutes. Fun animations that are short and fun can do so much for your business’ customer loyalty and for your visibility, so start adding them to all your video content.
Create Engaging Content
All the best branding in the world cannot help if you don’t put equal effort into your content. Create a variety of different types of content and remember to analyse how they have been received. You won’t really create the best content from the start, but you can improve your content creation efforts until you see the engagement you were looking for.
Engage with Your Audience
Social media is social, which means that users now expect brands to respond to their public queries within the hour. This can take up a huge amount of effort, but even just going through and responding to a few key comments can help users see you care and value you them When choosing which comments to choose aim to respond first with questions, and then respond to one comment that more or less says what many other comments are stating. This way, even if you don’t respond directly to everyone, you do still answer all of their questions, comments, and concerns.
Solidifying your brand online and becoming popular is an ongoing process. The internet is vast, and new competitors enter into the digital sphere every day. You need to work tirelessly to reach a larger audience and to grow your relationship with each and every one of your customers. Only then will you survive and thrive into the future.