It's important to build up a good relationship with potential web design clients as soon as possible.
The quicker you can do this, the quicker they will trust you and the more likely it is that they will hire you to develop their website and even look after your other online assets. However, many web designers don't do this and lose a lot of lucrative contracts as a result. Below are some of the ways you can really impress your potential web design clients.
Proof of Previous Work
'The proof of the pudding is in the eating' and this is particularly true when it comes to web design. Most clients want to see what you can do before they decide to hire a web developer. Make sure you have a comprehensive portfolio of previous work that you have carried out in the past and that it’s presented professionally using products like presentation folders, which you can obtain from Show Case Creative. This is the most powerful way to highlight your skills and ability, especially if a potential client has never dealt with you before.
In other situations, some clients want even more proof that you can do what you say can do and will look for testimonials from your previous and existing clients. Ideally, you should have a record of these testimonials ready to be inspected by anyone who wants to view them. It may even help to ask some of your previous clients if they would tell your potential clients about the positive experience they had when you worked on their websites.
The way you interact with your potential web design clients is crucial. They want to deal with a website provider that answers their calls, is clear about the services they provide and ensures that a client is informed about everything they intend to do. Any breakdown in communication can have serious consequences for a client, so you should ensure that you get off to the best possible start with your business leads by communicating with them in an effective manner.
Show an Interest and Research Their Business
Potential web development clients want to partner with a web design company that has a real interest in their business. From the beginning, you have to deal with your potential clients in an enthusiastic and professional way. Researching the business and finding out as much as you can about it, is the most effective way to do this.
It makes it much easier for you to understand the requirements of your potential clients and leads to a much more harmonious business relationship.
Nobody likes nasty surprises or to be left in the dark about something. This is a particular concern for business owners who decide to hire a web designer. Many business owners do not come from a technical background, so you have to go the extra mile to explain what you will be doing if you get hired and why you will be doing it. All of the costs associated with your work should also be mentioned upfront and you should avoid charging any hidden fees when the project begins.
Impressing a potential web design client is not as difficult as you may think. If you follow the tips above, it becomes an even easier task.