Finding ways to improve their search visibility is an essential step for businesses that want to boost their local ranking, and it all starts with Local SEO.
Boosting your position in local search ratings is an essential step towards growing your business. This is especially true in case of small businesses, and this is where Local SEO comes into play. The aim of this process is to increase businesses’ search visibility, which is done by employing various methods and techniques.
In doing so, Local SEO helps those who are searching for local services or businesses in their area discover your business. What Local SEO basically does is it helps optimize your online presence for local searches, whether the searchers are using Google, Yelp, Bing, or other search engines.
To help you get the most of your Local SEO services and ensure the best results, we’re listing a couple of things you will need to do in order to optimize your business for local search and put it on a map.
Get the basics right by optimizing for mobile
First things first, you need to understand that the process of optimizing for local search is tricky, but doable. For starters, you’ll need to make sure that your website is mobile-friendly. A website that’s easy to navigate and is supported by various platforms has better chances of searchers contacting you.
Optimizing for mobile becomes even more important when you consider the fact that mobile devices have an advantage over PCs when it comes to competing for online traffic. Still, your business’ aim should be to optimize for both. So, what makes a website mobile-friendly? For starters, you’ll need to pay attention to font size. The text should be easy to read, the page shouldn’t take too long to load, and you should include images that are high-quality and small in file size. With tools for mobile optimization, you can easily check whether your site is mobile-friendly. Tip: Consider using your website on different mobile devices just to be sure that the design is mobile-responsive.
Fix technical issues to ensure great user experience
Mobile optimization and the use of relevant keywords is essential for ranking your local business. That said, your website won’t be of much use if it doesn’t ensure good user experience. Users are often discouraged from using a site when they have to deal with site errors. A site that’s barely working isn’t going to appeal to anyone.
Fixing technical issues related to loading time, responsiveness, UI design, secure connections, and internal linking is key to ensuring a good user experience, and this is where hiring technical SEO services can come in really handy. Aside from making sure your site is running properly by improving its technical side, working with a team of experts can help tackle any problems you may have with your content, website, and so on. Identifying issues is the first step towards optimizing a website's SEO ranking, and it’s usually done through an SEO audit. By optimizing the technical side of their websites, local businesses can make sure that they’re not only loved by the users but also by search engines.
Use local search-friendly keywords
When looking to rank your local business, you also want to take a look at the keywords you’re using. As a local business, you want to use local search-friendly keywords. Now, researching these local keywords isn’t all that difficult. Most of the time, they’ll be quite obvious.
To come up with effective keywords, you want to think from the perspective of searchers. If you were looking for your services or products, what would you type? When it comes to local keywords, there is a certain pattern or a format that’s followed and makes things a lot easier. Oftentimes, you’ll see keywords in the format “service in location” or SiL. Some good examples include “plumber in london” or “dentist in sheffield”
Of course, you want to come up with a number of possible variations to create plenty of potential keywords (such as “plumbers in london” or “plumbing in london”). Easy, right? You can also rely on tools to generate local keyword ideas for you. Or, you can simply browse keyword ideas online (e.g. Google Autocomplete, Craigslist, etc.). Remember to check out what the competition is doing and what they rank for as well.
Pay attention to title tags and meta descriptions
When it comes to getting discovered by local searchers, every new page and every single link counts. In other words, small businesses need to treat every new page that they publish and every blog post they put on their website as an opportunity to optimize the content and make it local search-friendly.
This can easily be done with the help of title tags and meta descriptions. These can be great sources of valuable information you can use to insert your geographical search phrase and relevant keywords. This is great for promoting your local business. It wasn’t too long ago that Google made it possible for businesses to expand their meta descriptions and title tags.
As a result, they became longer, and more descriptive. So, why not take advantage of all that extra space and put it to good use? Not only are meta descriptions and title tags useful to Google, but they’re also great for users. On the one hand, they provide Google with page’s specifics. On the other hand, they provide users with information about the page without them even opening it – much like mini-ads.
SEO is constantly evolving, and businesses need to adapt to these changes seamlessly if they want to optimize their websites and rank higher in location-specific searches. Manage to do that, and you can rest assured your local ranking will improve.