A success to any eCommerce business depends on how you prepare and leverage your web marketing campaign.
Of course, you can start your web business with Magento – it is an ideal CMS tool for creating eCommerce websites. Apart from its out-of-the-box tools, extensions, and themes, Magento can help you add, create, modify and delete product pages and other media files with ease.
But if you want to grow your business, you will need to create a robust promotional campaign for your Magento web store. You can start with creating unique, engaging, valuable and of course, high-quality content so that you can promote it on different social media platforms and other web channels. Besides this, a quality content can also help you get better visibility on the popular search engines. Well, you can also promote your website via PR, Paid Ads, and other offline techniques to generate the best possible results quickly and easily.
But, overall, the promotion of a Magento store begins by creating fresh, valuable and quality content. Once you are done with it, you can focus on promoting your business on multiple platforms. Here, in this post, we will explore the best ways to promote a highly-interactive Magento store.
1. Content Marketing
Content Marketing is one of the ideal ways to promote an eCommerce website. A high-quality and relevant content has a potential to drive thousands and millions of web visitors together towards your web store. All you need to do is to plan a result-driven content marketing strategy.
Create and distribute different sorts of content – be it blog posts, product images, videos, articles, and forums to encourage people to visit your e-store and dive into purchasing journey. You can create an informational and subjective content for guest posting – this will definitely boost your online visibility. Just make sure you find the most renowned websites for guest blogging. Below are few tips that will help you promote your business via content marketing:
- Create interactive, professional looking and enduring call-to-action buttons such as “Shop Now”.
- Add how-to videos to describe your products
- Create interactive content like quizzes, survey, etc.
- Your content should be linked to your product offering and a lot more.
2. Use Social Media platforms
Promoting business on popular social media platforms, such as Facebook, Pinterest, Twitter, Instagram, YouTube, etc can grow your customer's reach effectively. Focus on distributing engaging content (be a product description, product image or a video) on these platforms to drive social media traffic towards your online store.
Create a personalized profile page on Facebook and add a link of your products to the content you share on Facebook. Twitter is also an amazing platform where you can share valuable and engaging information with your targeted web audience.
Also, share high-quality videos related to your business or products on YouTube to drive attention instantly. Just make sure you add a link of your product pages to your video's description.
So, there are myriads of options available on social media that can help you promote your eCommerce business the way you want. Use the best tricks and grow your online reach.
3. Email Marketing
An effective email marketing can boost your brand awareness in front of both your potential as well as new customers. It is an incredible marketing technique that can help you expand your subscriber's list and also let you re-engage older customers who haven't visited your site for a while.
Create opt-in forms to let your visitors share their email addresses so that you can send them business emails and newsletters related to your products/brand. This helps you generate more leads, which in turn, builds a larger customer base for your eCommerce site.
4. Get Higher Ranking on SERPs
Since Magento comes with a plenty of SEO - driven capabilities, it becomes quite easy to optimize a site for better SEO ranking and improved visibility. A great content along with best SEO extensions powered by Magento can enhance the visibility of your eCommerce business on Google and other popular search engines.
Optimize the posts and pages of your Magento, add the main keyword to your blog post/article or other content, submit an XML sitemap of your site, create unique and SEO-friendly titles for your site to get higher SEO ranking, without any hustle-bustle.
5. Add Product Reviews
This is an ideal way of increasing brand recognition across the web world. You can encourage existing customers or bloggers to leave product reviews on the product pages so that you can boost your credibility and encourage new visitors to buy your products.
This will increase the flow of web traffic on your Magento store, and stimulate visitors to buy the desired product from your site.