A strong visual is one of the best ways to connect with audiences and create a lasting impact.
Eye-striking advertisements, appealing logo design, and beautiful website design combined together can prepare a visual identity that is attractive to clients or readers.
Being a business leader, you must have worked with a designer to create impressive visual elements for your business. But despite all your efforts, if you are still not able to take the best from your designer then here are some quick tips that can help you in this context.
1. Have A Clear Perception Of Your Goals
Before you plan ahead a meeting with your designer you must have a clear idea about the output you expect. Let the graphic designer bring questions to the table as this would help you to refine your ideas.
The more clear you are at the meeting, the better would be the final output. Try having some understanding of the design concept. Familiarize yourself with colors, layout, and fonts to guide your designer in the correct way. You can guide the designer about icons to use, colors, layout, use of white space, and simplicity of design you expect.
2. Show Them Some References
Designers are visual people. They would have a better understanding of your goals and expectations with visual references. You can give them a rough idea about your design requirement by presenting them some references.
Visual references are an excellent resource that can be shared with the designer. Just feel free to share them with your designer.
3. Check For His Specialization
In most of the cases, a designer is specialized in not all aspects, but in one or two of them. Check the areas of specialization of your designer. Might be a designer is skilled in digital design and not in print design. Hence, it is essential that you check the specialization of the designer.
Don’t expect a designer to be an expert in all the aspects. Make sure you set clear expectations. Only then you would be able to achieve desired results from your designer.
4. Praise The Good Things
If you are unable to set the expectations clearly then this may result in disappointment. Sometimes you would not be able to offer a key piece of information to your designer or might be your designer misses an important mark. In any situation, the feedback process will help you get the design you’ve always wanted. It is always easier to revise an existing design than starting a new all over again. Besides focusing on things that you don’t like, emphasize and praise good things as well. Highlighting only negatives is demotivating for the designer.
5. Give A Concise And Specific Feedback
Giving a feedback that you do not like the design at all or the design is not good enough will leave your designer confused. He would never be able to know where to go next.
You don’t have to create a design vocabulary, but you must be able to narrow down the feedback and elements. For example, you can go with the advertisement example, confirming your aim is to reach out to moving bars, a younger demographic or a resonating design. So, you don’t have to offer ways to fix the issue, but you need to give a concise feedback and analyze how the audience would respond to your suggestions.
6. Give Them Enough Time
It is not possible to build a design in just one day. There is a thought process, framing, planning, and more such aspects involved. The designer has to focus on each one of them and then decide for a precise outcome. Hence, give your designer sufficient time.
Understand that whatever he is creating would take time and is beneficial to your business only if it is able to stand out from the crowd.
7. Stay Connected
A one-day meeting with the client is not going to offer you the desired results. If you want the best, unique, and attractive design for your site then it is important that you stay connected to the designer.
Every designer is different and may prefer different modes of communication. You can decide a preferred mode of communication between the two of you. Staying connected will help you get the desired design and finish the project even before the deadline.
Keep these tips in mind the next time you discuss a project with your designer. Besides this, have a little more confidence in them so that you get excellent end-results!