With 2018 behind you, it’s time to reassess your SEO strategy.
The best practices of SEO services are constantly changing, so you need to be proactive if you want to come out on top in search results. In order to help you achieve your goals, we analyzed the most effective SEO strategies for 2019.
Optimizing your website for phones and tablets is necessary for several reasons. Of course, you should do it because more and more people are using their mobile devices to conduct online searches. Making sure everyone can view and navigate your website with ease will increase traffic and retention.
Another reason you should focus on it is because Google is now using “mobile-first indexing.” This means Google uses the mobile version of your site as the primary one for how it ranks. Don’t procrastinate on making your website as mobile-friendly as possible.
Utilize video content and short video ads
Video content is becoming increasingly relevant for SEO purposes. Remember that some of the core goals of SEO are to improve user retention and increase conversion rates. Embedding a high-quality and engaging video on your landing page will help you achieve this. A video will reduce the bounce rate and keep users on your website longer, which will improve your SEO in 2019. In addition, video is expected to be accounting for a whooping 85 percent of the entire internet traffic this year so it makes sense to increase your video ad budgets this year.
Distribute content wisely
Creating good content is just the first step. Good content isn’t enough if you don’t show it to the right people and increase your brand recognition. Tweak your distribution tactics to ensure the right target audience is consuming your content. You can start on this by answering these questions:
- What platforms perform best?
- What devices does your audience use to consume content?
- How do visitors find your site?
- What’s the ideal time of day/week to reach the most people?
These questions will guide you in distributing your content wisely and efficiently. In addition, keep in mind that lengthy and comprehensive content is here to stay.
Create content for questions
Optimizing for questions that people are asking the search engines should be one SEO strategy that takes priority this year. Google has been focusing in using its algorithm to understand and feature questions in the search results because it wants to provide a user everything he or she wants to know about. This year focus on creating outstanding content that is structured in a way that it contains the exact question a user may ask about your industry.
Optimize for voice search
There is a continuous evolution of voice search: users are now taking advantage of their voice assistants on their devices to find local businesses. If you haven’t thought about optimizing for voice searches, then 2019 will be the year where you must do it. Given the high percentage of online consumers who have used voice search last year, it only makes sense for digital marketers to start adopting a conversational tone when developing website content that aligns better with the voice search activity.
Plan ahead with blogs
Blogging with the help of an SEO agency is one of the best ways to boost your search engine ranking. However, you must blog with the specific intent to get views. While hopping on current bandwagons in your industry can help, you can pre-emptively capture an audience with topics that may trend in the near future.
All it takes is some research into what may be attractive to your target audience in a few weeks or months. For example, you can write a blog about “Summer 2019 trends for [industry]” months before summer rolls around. This will help you gain a competitive advantage with your blogs.
Remember the human element
While optimization is concerned with how search engine algorithms operate, you ultimately want to write content that humans will love to consume. You shouldn’t just be picking keywords to improve rankings. The ultimate goal is to choose keywords that your audience uses in a manner that makes your content engaging and relevant. Don’t forget about users’ search intent as it has become a crucial part of any SEO strategy and not only that, it will surely bring in highly targeted traffic.
Don’t spread yourself too thin
Earning the top spots in search results and achieving more ROI in 2019 is possible if you follow the trends closely. Content marketing for example, is an ever-changing landscape. You don’t need to use as many platforms as possible anymore. If certain channels aren’t yielding results, focus on the channels that are performing well. Use most of your energy on the channels that do well.