The 2 x 3.5-inch card that you hand out to any person is a reflection of how your business works.
It gives an insight of your business to the one who views it. It’s a means of passing information about your business to people. Designing a business card might sound easy, but if not done right it could look unprofessional, tacky and unattractive, leaving a negative impression of the business in the minds of the people.
Below is a list of some tips and tricks that you might want to consider before beginning to design your business card.
Getting the Right Size– A usual business card is 84mm x 55 mm. It is important to make sure that you don’t make your business card too big. Unlike an invitation design cards, a bigger size might ruin the whole point of having it handy, because, with the big size, it won’t have a place in anyone’s pocket. It is ideal to work on 1039 x 697 pixels document. It is better to use CMYK color mode. It will help by reducing the amount and color of light which is reflected by the paper.
Color Palette – Usage of complementary colors will make sure that your card is visually pleasing and not tacky. Be it any sort of designing – web design, invitation design card, business design card, it is best to keep colors subtle yet engaging. You could look into various sources that would help to create the right palette and get some inspiration.
Text: Size and Font – The motive of a business card is to educate the viewer with the basic information about your business. The medium for this communication is text on your card. Therefore, the importance you need to pay to the text – its size and font, it high. The text should be legible, not too small or not too big. The font should be professional and ideally well-coordinated.
Essential Information – To satisfy the aim of a business card, make sure to include all the necessary information on your business card. The information provided has to be precise. Information regarding the work of the business, contact information and your full name by which most contacts know you. Including a QR Code in your business card might be a great idea too.
Borders and Safe Area – The usage of borders are not suggested while designing a business card for the simple reason that it will avoid situations of uneven printing or cutting. Printers usually provide a ‘safe area’ for printing in the center of the card. Make sure to place all the important details within this area. This will avoid the cutting off of your valuable information during the printing or cutting process.
Thickness – Your business card needs to be sturdy and shouldn’t tear off easily. Usually, business cards are printed on paper over 300gsm. A very thin and business card might leave an impression of cheap work. A fairly thicker card will give it an expensive look and have a better impression of the business.
Avoid Overdoing It – The necessity to impress persons with your business cards might be overwhelming. It is best to keep in mind to not overdo it and keep it simple. The design, colors, and fonts should be complimentary and pleasant. Stuffing too much in a smaller area won’t be welcoming and engaging.
These tips are ideal for Business Cards but can be a simple guideline for designing all sorts of cards – invitation design card, greeting design card, etc. Other than these tricks and tips, some other things that you can play around with are illustrations and photos on your card, different shapes, embossing, and a range of styles.