When you are putting together the website for your new business, you know that there is a lot on the line.
For the vast majority of your customers and clients, this page is going to be the first point of contact with your business. It needs to speak volumes about what you do, the expertise and quality that you can offer, and the kind of business ethos that you have. But it also needs to be a tool, something that can drive your sales and your communications. It should be working for you in a number of different ways, and here are a few tips to help you get it operating at full capacity.
Don’t Give Visitors An Excuse To Click Away
We are sure that you are aware that everyone spent far more time online during the pandemic. These days, customers can be pretty picky, and a dull, template-style webpage is not going to give them a lot of incentive to look closer at what you have to offer. Make sure that your landing page is bright, informative and full of personality. Make sure that it is clearly laid out so that the visitor knows where they need to go. You should also think about adding a chatbot to engage visitors immediately, hooking them in with a query or a prompt.
Don’t Rush Your SEO – Look How You Can Improve
It is quite staggering that so many businesses neglect SEO. There are a lot of companies out there that think it’s good enough to include a few keywords and cross that job off their list. SEO is not something that you can spend a couple of days on, and mark as done.
You need to be thinking about how you can create expertly written content that is engaging and entertaining. You need to be keeping a close eye on emerging trends and issues that your customers care about and thinking about how you can incorporate them into that content. You need to be thinking about how you can use create location pages for SEO to drive local traffic to your business. Local SEO is not just about including “near me” in blog posts, you need to be thinking about so much more. Wiideman can help you get to grips with your SEO needs and direct you towards a strategy that works for you.
Don’t Neglect Your Content – Its Incredibly Important
For a lot of businesses, their website is somewhere between a directory and a catalogue, showing off what you offer and how people can get them. If you want to convert visitors into customers, however, you need to be looking at what kind of content they are looking for and delivering it to them. Start by thinking about how you can create regular blog posts that demonstrate your expertise. There has been a huge rise in video content and consumption during the pandemic. Could a video help to break down what it is that your business does more concisely than a long-winded article? Don’t be afraid to look at mixing media to provide clarity as well as catching the eye.