How to Build Brand for Your Startup in a Short Time

How to Build Brand for Your Startup in a Short Time

In order to build a solid brand, you need time. However, your brand might not hold that long, which is why you need some immediate results.

In order to build a solid brand, you need time. However, your brand might not hold that long, which is why you need some immediate results. As always, it’s impossible to build trust overnight, yet, when it comes to appearing more trustworthy, you’d be surprised at just how much can be done here in such a limited time-span. Here are several tips that can help you get some instantaneous boost for your enterprise in a short time.

Come up with a catchy name

The first thing you should do is come up with a catchy business name that will get stuck in people’s mind and make any word of mouth recommendation far more likely. When you come to think about it, the number of times that one repeats a phrase may mean more than the amount of time they’ve known it. So, when coming up with a company name, instead of just focusing on what it looks like on banners, business cards, t-shirts and websites, make sure to test how well does a company name roll off your tongue. Therefore, doing some research on this issue beforehand might come in quite handy.

More is more

Another thing you have to keep in mind is that when it comes to your presence, more is never less. Sure, if you had enough time to work on this, a bit of subtlety would go a long way. However, in order to be noticed in a relatively short time, you have to become omnipresent. The variety of channels, networks and content formats also aids you in this regard, seeing as how the proportion of the market you manage to cover creates the impression that you’ve been present for much longer. Needless to say, longevity gives you extra credibility.

Keep your staff happy

Keep in mind that a reputation boost and brand image isn’t only targeted at customers and other businesses. Being a huge name in the corporate world also helps you with your hiring efforts, yet, some conglomerates, despite being wildly successful, have the reputation of being horrible employers. This is why you need to keep your employees happy and content, which can be done in more than several ways. Most commonly, we’re talking about promotions, raises, bonuses and gifts like prepaid visa cards as a reward for a job well done.

Consider moving abroad

Regardless of how complex it is to coordinate between two businesses at once, having an international office provides a significant boost to your organization. With that in mind, you might want to consider starting a subsidiary or merely branching out to a new market abroad. As an online business or e-commerce platform, pulling this off doesn’t necessarily have to change much in your day-to-day operations. The biggest two issues you’ll encounter is finding reliable local partners and handling the issue of shipment to the target location or establishing local manufacture.

Target a specific group

It’s quite hard to relate to everyone at once but when you don’t have much time to do so, this becomes virtually impossible. Therefore, you need to pick a specific group, identify their main interests and characteristics and reach out to them alone. In this way, you can give them a more individualized approach and get met with a much greater success rate. This is because you can customize the voice to address the exact needs of your audience and even use jargon that suits them the best. In this way, they’ll subconsciously lower their defense mechanisms and be more open towards your proposals.

Improving your visibility

Another thing you need to understand is the fact that people trust their own independent research far more than they do with targeted ads or messages. Therefore, you need to increase the chance that they’ll find you on their own. To get there, you need to improve your SEO efforts and provide a much better search engine rank for your business. One of the most common misconceptions about this is that it takes too much time and, while it may take some time for Google to index all of your pages, the results you gain from positive SEO practices are immediate.


At the very end, you need to understand that even though these trends give you some short-term results, this should never be their primary objective. Let’s face it, no matter how much effort you put into it, you’ll never be able to get return customers with your service alone. Therefore, you can never really afford to stop working on your branding. Having a stellar start, on the other hand, makes things so much easier in the long-run.

Posted by Nate Vickery

Nate Vickery

Nate Vickery is a business consultant focused mostly on SMB marketing and management. Nate is the editor-in-chief at one business blog - You can follow Nate @NateMVickery

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