A creative business is different to many other types of company that you can set up.
Rather than a whole team, for example, these kinds of businesses usually rely on just one person – without them, there wouldn’t be a business, to begin with. This can make it hard to think of ways to boost your creative business because there isn’t anyone to bounce any ideas off, and it’s difficult to take time out to really concentrate on marketing, for example, because you need to keep working in the business in order to make money. However, there are some important ways that you can push your business further, and here are some of them to get you started.
Making sure you have time to go networking when you own and run a creative business is one of the best ways you can boost your company name and start getting to know other people who may be able to help you. It will take time and some preparation, but the rewards can be exceptional if you keep at it. If you attend meetings regularly, you will start to be recognized, and people will begin to recommend you to others, just as you can recommend them to other people too.
Networking is about more than simply referrals, however. It is also a brilliant way to find other people who work in businesses that could compliment yours. Perhaps you are a portrait artist, for example. You might find a photographer who wants to add portraiture to his or her list of services. You can work together to make each other’s businesses bigger and better. It is a good idea to go to these networking meetings with an idea of who, how, and what you want to meet and talk about so that you can put forward some ideas that will benefit you.
You can also gain a lot of useful information and advice through networking, which can be vital for those in business, especially when you have just started. People will be happy to help you get further ahead, especially if you are planning to work together.
Craft events take place up and down the country on almost any weekend you want to pick. Finding one that will work for you is always going to take some research, but it is well worth taking the time to do so as selling your items at a fair such as this will really help to boost your creative business. Why is it such a good idea? To start with people will want to talk to you. When you sell online, it can seem a rather impersonal thing to do, and it’s hard to get your story across and let people know why you do what you do. When you are selling face to face in a creative networking event, you can talk to as many people as possible, and let them all know about your vision and about the products that you sell. They will be willing to listen because that’s what they are there for.
Not only that but selling goods at a craft fair is a brilliant way to carry out market research whilst also making some money. You will be able to see which types of people are the most interested in what you do. How comes over to look at your staff and chat about what you do? Is it children? Parents of young children? Older people? Businessmen and women?
Remember to take note of who is keen to see what you’re doing because these are the people you should start targeting your marketing towards once you get back home again.
A creative networking event or craft fair is also a great way to spread the word about what you do. You can hand out flyers to people as they go past, even if they’re not stopping to buy from you right now. You can also give those who buy from you discount vouchers for their next purchase, or perhaps offer a discount if they refer a friend. There are many different options, so you can choose the one that works best for you and then go for it – you’ll be amazed at the positive feedback you get.
Being able to spread the word about your products and services is something that is immensely important for any business, but perhaps even more so for something as unique and potentially bespoke as a creative one. This will work well as long as you can show how excited and passionate you are about what it is you do. In order to ensure your creative business thrives and grows, having a belief in the brand message and product is essential. Visit https://inkdly.com/ to get inspired as to how a creative company can market themselves effectively with a clear brand message and ethos.
Social media is every business owner’s best tool for spreading their name and work as far as possible. Create a business page and then post images of what you do on it. It may take time to get the reach you want, but as you build up a product range, you will be able to see how many more people are following you and liking your page. You can use Facebook, Twitter, Instagram, or any other social media platform (or perhaps more than one) that will work for you, and the key is to find out what platforms your target market is likely to use. Once you know that, you can focus your efforts there.
You will need to post regularly and respond to any comments as quickly as you can in order to really boost your business, and the information that you post must be ideally something that can be shared by many people. The more shares you get, the more people will see your posts and your business, and that way you can spread the word about your business in the quickest possible way. Plus, because social media can be scheduled in advance, you can just spend a little time at the beginning of the week putting your posts in place, and then leave everything to automate. All you would need to do is engage with those who contact you.