As a business owner, your biggest goal when starting online is to attract hordes of new customers to your business. Another major goal is to grow your brand online.
You may even have an amazing plan to help spur online brand and customer growth.
Some people will do everything that they possibly can to promote their brand and turn it into a huge success, but sometimes the things we attempt to tackle just don’t work.
If you’re having a tough time growing your brand, or you’ve reached a place where things have gone stagnant and your brand is starting to suffer, there are some potential things to avoid so that you do not unintentionally kill your online business.
We will now take a look at topic this in greater detail.
1. Failure to Track Important Metrics
When you start a company online, there are specific metrics that every business owner/website owner needs to track in order to attain success.
Some of the important conversion metrics to track include: email sign-ups per campaign, conversion rates per campaign, how much you pay per lead, the lifetime value of your customers, the cost to acquire customers, etc.
On the other hand, there are also important productivity metrics that need to be tracked as well. They include: hours of work invested in each campaign via an online time clock, revenue per employee, employee retention, the effectiveness ratio of your entire staff, and the total cost of your workforce.
On the technical side, error monitoring is an incredibly important aspect to track as well. Your conversion rates, readership rates, email opt-in rates, and other important website functions are going to suffer if your website is experiencing grievous errors. So it’s important to have error monitoring in place at all times.
At the end of the day, if you keep up with these invaluable metrics, you’ll see which areas are successful and which areas are failures. You can look at your successes and use this information to either improve or eliminate your failures.
2. Your Website and Content Is Just like Everyone Else’s
A quick way to kill your business and all of your online momentum is to begin acting like everybody else in your niche.
Your readers and online followers aren’t looking for a clone website just like every other one in the industry. They are looking for something with a new, unique, interesting perspective that really stands out in the crowd.
Now you can probably play the role of a copycat and do what everyone else is doing and achieve some measure of success. But you’re never going to hit the monster home run that you deserve just by copying everybody else.
If there are certain trends taking place in your industry, definitely follow them and pay attention to them, but don’t completely parrot them. Put your own spin on certain thoughts or ideas or trends and make it uniquely your own.
This will draw a huge audience to your website and help you stand out as an authority in your market.
3. Step Up and Become a Real Leader
Nobody wants to take advice from the 10th best website in a particular niche. They want to hear from the best. They want to hear from industry leaders.
If you’re going to become and then retain lasting success online, you’ll have to step up and become a real authority in your market.
By grabbing onto the leadership role, people will recognize the value that you bring to your particular industry and naturally gravitate toward you.
It’s never easy building an online business, but when you finally do the last thing you need is to accidentally kill it. Use this advice to grow a successful business online that will last for many years to come.