How non-sexy businesses rock on social media

Social media for business is no longer optional. It's an essential way to reach your customers, gain valuable insights, and grow your brand.

Humans are hardwired to respond to certain offerings and incentives so it stands to reason that if you are trying to get someone interested in your online promotion on office supplies, you are faced with an uphill task to grab consumers attention, compared to selling a lingerie item that is being expertly modelled to advertise its appeal.

This is a classic conundrum. Understanding the basic adage that “sex sells” and finding a way to get the pulse racing about something infinitely duller (like sandals, or socks) that you are trying to persuade customers to buy.

Take a look at infographic bellow, and you will get some pointers on how to use angles like humor to win over the minds of online customers, when the product you are selling doesn’t have the faintest whiff of sex-appeal.