How non-sexy businesses rock on social media

10/6/2017
Barbara Sims
Business , Social Media , Social Network
13 Comments

Social media for business is no longer optional. It's an essential way to reach your customers, gain valuable insights, and grow your brand.

Humans are hardwired to respond to certain offerings and incentives so it stands to reason that if you are trying to get someone interested in your online promotion on office supplies, you are faced with an uphill task to grab consumers attention, compared to selling a lingerie item that is being expertly modelled to advertise its appeal.

This is a classic conundrum. Understanding the basic adage that “sex sells” and finding a way to get the pulse racing about something infinitely duller (like sandals, or socks) that you are trying to persuade customers to buy.

Take a look at infographic bellow, and you will get some pointers on how to use angles like humor to win over the minds of online customers, when the product you are selling doesn’t have the faintest whiff of sex-appeal.

Businesses on social media infographic

Posted by Barbara Sims

Barbara Sims has enjoyed a fruitful career as a webmaster and relishes the challenge of SEO, helping to decide how content will be delivered to the internet.

How does a CRM fit in with my new online startup?

4/1/2020

8 Ways To Improve Work Life Balance When Working From Home

3/30/2020

Work from home culture appeals to employees all over the world.

5 Reasons You Need Animation in Your Product Commercial

3/28/2020

If you want your brand to be seen as interesting and arguably even more importantly, memorable, you need to be able to convey the meaning of your product as articulately and artistically as possible.

5 Reasons Why IT Programs are Essential for Business

3/31/2020

Every business relies on the use of computers. It doesn’t matter if it’s a huge office full of staff tapping away at their keyboards, or if it’s a sole-trader working from home and replying to emails from clients.

How Artificial Intelligence is Playing a Vital Role for Industrial Companies?

3/26/2020

With the growth of industrial AI and the IoT, Organisations in most of the sectors are being reimagined through software.

TOP 5 Best Career Apps of 2020

3/26/2020

The year 2020 is the perfect year to get a job. Brexit is shifting the work-balance in job seekers favor in the UK, and new tax incentives in the US mean that business is booming and companies are looking for employees.