How non-sexy businesses rock on social media

10/6/2017
Barbara Sims
Business , Social Media , Social Network
13 Comments

Social media for business is no longer optional. It's an essential way to reach your customers, gain valuable insights, and grow your brand.

Humans are hardwired to respond to certain offerings and incentives so it stands to reason that if you are trying to get someone interested in your online promotion on office supplies, you are faced with an uphill task to grab consumers attention, compared to selling a lingerie item that is being expertly modelled to advertise its appeal.

This is a classic conundrum. Understanding the basic adage that “sex sells” and finding a way to get the pulse racing about something infinitely duller (like sandals, or socks) that you are trying to persuade customers to buy.

Take a look at infographic bellow, and you will get some pointers on how to use angles like humor to win over the minds of online customers, when the product you are selling doesn’t have the faintest whiff of sex-appeal.

Businesses on social media infographic

Posted by Barbara Sims

Barbara Sims has enjoyed a fruitful career as a webmaster and relishes the challenge of SEO, helping to decide how content will be delivered to the internet.

Customer Service Processes: The Go-Getter’s Guide for Success

8/22/2019

It’s a common misconception that customer service and customer support are just two different terms for the same job.

The Power of Learning-Focused Leadership

8/22/2019

We live in an age in which every single bit of information is at your fingertips – all you have to do is grab your smartphone and google anything you want to know, and in a split second, hundreds of search results pop up on the screen.

Easy Steps For Creating a Social Media Strategy

8/22/2019

On average, people use social media and messaging apps for about 2 hours and 22 minutes daily.

7 Ways to Optimize your Video Content for SEO in 2019

8/16/2019

Without a doubt, video is an imperative component of digital marketing.

Does Story Boarding In Website Design Boost Conversions?

8/9/2019

To create an intuitive website design, UX designers need to do a lot of research like conducting interviews, watching latest trends, and doing competitor analysis to understand what’s going on in the users’ world and how to make their life better.

Your Sales Manager Could Hold the Key to Your Success in 2019

8/9/2019

I have written many times that I believe that a sales manager can be an organization's greatest revenue multiplier because they can directly impact a sales organization to the positive when they are effective and conversely to the negative when they are not.