How Do Mobile Apps Help Businesses Grow?
Mobile apps are proving to be more beneficial than website apps since mobile devices have a higher share of organic traffic. See why mobile apps are right for your business today.
More and more, mobile apps are proving to be more beneficial than website apps, since mobile phones are responsible for almost 70 percent of website traffic worldwide as of 2017.
Mobile devices also have a more significant share in organic traffic compared to search engines as of 2018. It increased by 30 percent from 2013 to 2018. By the end of 2018, there was mobile traffic overtook desktop traffic by 57 percent.
Image Source: BroadbandSearch
Businesses need to start optimizing the power of mobile apps for brand building and bringing in high ROI, whether you are a startup or an established enterprise.
Ways Mobile Apps Help Businesses Grow
1. Mobile apps help in brand building.
Mobile apps increase the visibility of your brand, its logo, slogan, and services. The more impressions you leave on your target market, the better they remember you. If you are combining mobile apps with other digital marketing strategies, all the more you brand impressions and interactions.
It also provides a substantial advantage over your competitors that do not have an app yet. If you want an instant brand boost, creating a mobile app is a way to enhance your brand identity and credibility.
2. Mobile apps improves customer retention.
When your business has an app that users have downloaded or are intending to download, it is vital that they are confident about data security and confidentiality.
Mobile payment option is one of those features that gives users confidence with an app. Their payment information gets stored safely so that in-app purchases become easy to do without compromising safety. It improves user experience and satisfaction.
Starbucks announced that 30 percent of their transactions are completed through mobile payments. They also have order-ahead features that grew purchases by 11 percent in the US.
In the first quarter of 2018, Starbucks made $6.1 billion ROI (Return of Investment) and 30 percent are through mobile app payments. It means that their annual mobile app ROI should be around $7.32 billion.
Mobile app users also tend to buy more than a typical order. The reward points give an incentive for more mobile purchases. Rewards can come as
free drinks or refills, or drink upgrades.
Consumers are also enjoying personalization with more convenience through mobile apps. They can also use the app to give gifts to other app users, search their order history, or manage their account.
These are just some ways that business can use an app to improve customer retention.
3. Mobile apps allow users to access your business even when offline.
Websites work in an HTML environment requiring an internet connection. Although all types of devices have a cache of elements needed to load a website quicker, this does not mean full offline access. Websites need an internet connection to work.
It is where mobile apps have an edge. Even when users are offline, mobile apps can make it possible for users to continue working and enjoying the app. Changes and updates will be uploaded once the user is online, and syncing all cloud-based services and data connected to the app.
4. The use of mobile phone features improves user satisfaction.
Sites are changing. They look increasingly like mobile apps. The interface of mobile apps is more user-friendly, and although websites apps can meet different consumer needs, mobile apps give users a faster and easier way to finish tasks.
Mobile devices carry a range of features to serve users better. We have GPS capability at our disposal, WIFI, a touchscreen, high-quality camera, embedded memory, Bluetooth and infrared connectivity, the ability to communicate with other devices, and a processor that rivals a personal computer’s speed.
Web apps can use some elements of your phone, too, like a camera or GPS, but a mobile application gives users the ability to integrate the features seamlessly for users fully.
5. Mobile Apps allow better personalization of devices and apps.
Customization is a great business and personal tool. Bringing your preferences into your app when you build or change your account adds to your user experience.
Customization allows the clients to express their individuality and personality in an app. From a business perspective, businesses can optimize this feature to know their users better and provide updates based on their customers’ preferences and needs.
6. Mobile Apps open a new way for user experience.
Mobile websites are growing in providing a better user experience. Today, using gestures, mobile applications gives a better customer experience by allowing the user to work better in app-related tasks. Mobile apps load content faster than mobile websites since most data is stored locally on the computer.
A business that can give their customers a fresh user experience will most likely retain their customer base. Client retention shows that clients see the advantages of having a mobile app.
7. Mobile Apps allow users and businesses to work faster.
Mobile apps keep most of their data inside the mobile device, using the device’s main processor speed, not the internet. It is why it is faster to use than web apps. Mobile websites also run on JavaScript, which has problems on its own. The language of mobile apps and their framework run faster than this code.
Conclusion: Optimize Mobile Apps for Business Growth
The ease of mobile apps offers excellent benefits to businesses. For instance, Microsoft 365, used to be available only on the desktop, now makes its powerful app on mobile to allow more mobility of use for its consumers. Businesses must also begin to see how mobile apps can boost their business and customer support. Just make sure that you also connect your mobile app to your website through an effective landing page that brings in that much-needed traffic for your site as well.
See the role of mobile apps in your business’s profitability. Mobile apps are an extended channel for your brand that no brand wanting to make it big should be without one.
Posted by Mayleen Menez
Mayleen Meñez worked for seven years in TV and Radio production, and also as a Graphic Artist/Editor. Finding her true passion, she devoted 15 years in NGO and community development work, where she experienced being a coordinator and teacher, travelling both in the Philippines and countries in Asia. She homeschools her three kids and reinvents Filipino dishes in her spare time. Writing has always been a hobby and pursuit, and she recently added content writing with Softvire Australia and Softvire New Zealand up her sleeve, while preparing for her next adventure in the nations.
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