If you’ve scrolled through online platforms such as Pinterest, Linkedin, Facebook, or Instagram, you’ve probably seen at least one infographic in your feed.
These informational graphics have made their way into most crevices of the Internet and they’re not going anywhere any time soon.
Why are they so popular? It’s simple. Infographics are able to take complex data and information and turn them into a digestible format that’s easy to understand.
A study by Hubspot mentioned that infographics are three times more likely to be shared than any other type of content, making them an ideal investment if you’re looking to increase traffic and generate leads.
The number of infographics being published on the Internet is increasing as people are realizing its significant reach. This means creating an infographic that stands out from the crowd is going to be a challenge.
An infographic may have great design but without an interesting topic, it’s most likely going to be skimmed through.
So, how can you come up with a compelling topic that’s going to engage your readers?
A Narrow Target
Knowing who the infographic is for makes the process of finding a topic easier. Having a narrow target audience allows you to focus and create effective strategies for specific groups. When you’ve figured out who your target audience is, you’ll have a better idea of what topics would be ideal for them.
There are various brainstorming methods to turn to when coming up with ideas such as word association, mind mapping, and keyword research. These are great ways to come up with a lot of ideas to explore different angles and connections.
Mindmeister allows users to create mind maps online. The mind map can then be exported into different formats so you can share it with anyone. Ahrefs is an excellent tool for keyword research— perfect for helping you search for high-ranking keywords for your infographic.
For more tips and tricks on finding the right infographic ideas, take a look at the visual guide here!