Driving Traffic to Your New Website
We designed the perfect website for you.
Everything looks great and, more importantly, operates flawlessly. Now it is time to sit back and wait for the traffic to arrive, or is it?
Unfortunately, launching a website is much like opening a brick and mortar store. Unless you take pains to promote the store or site, no one is going to know it exists. Such an issue intensifies online. At least with a store, someone is bound to walk past it.
With a website, things become more difficult. Your site is battling for attention with millions across the world. The chances are slim that someone will simply stumble onto it.
How to Get Traffic to Your Site
PPC Advertising
That is a time-honored way to bring visitors to your site. It is not the best way, because most people ignore ads. There are 615 million ad-blocking devices in service today. So, for your campaigns, you might get around two out of ten people clicking on the ad. If this were your single avenue of advertising, you would go out of business before long. That is why we suggest it as part of your strategy.
Social Media Advertising
Love it or hate it, there is no doubt that social media is here to stay. Social media advertising can be highly effective. It is also easier for an ad to look like just another post in someone’s feed. Naturally, if your potential clients look at the top, they will see that it says “sponsored.” However, If you can create great content, your audience will not mind.
Content Marketing
Did you know that content marketing brings in three times more leads dollar for dollar than paid searches do? You probably did not, since understanding the return on investment from content marketing is difficult.
The problem is that you might not see results for a good few months. It could take that long for the post to gain traction.
It is also counter-intuitive for most marketers. With content marketing, the focus is on the prospect and what your potential customers want. You use it to provide them with information rather than to sell your products.
The upside of this method is that you are not forcing sales on your clients. Instead, you are giving them the information they need to decide to seek out your business.
Want to learn even more about content marketing? Then check out the information-packed infographic below.
Posted by Nick Galov
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