Many business owners are curious whether online marketing works or not. As the business landscape evolves, marketing tactics follow behind it. Learn more.
Years before, digital marketing was second fiddle to traditional marketing. It received fewer resources, time, and effort. Nowadays, many companies don't even bother doing traditional market in favor of an online ad campaign.
Many attribute it to trends, such as people spending more time online, digital marketing being less costly than traditional marketing, and many other reasons. However, for those just running their own small business or start-up, online marketing may still seem like a dubious form of marketing. Perhaps it's due to past results not being stellar or insistence on traditional beliefs.
Whatever the case may be, the concern is valid. Many people would like to know whether online marketing actually works, and this article discusses just that.
Everyone Is Online
You'remost probably reading this online, perhaps on your smartphone. The simple fact is that around 4 billion people around the world use the internet, and that's a fact that can't be ignored. Chances are, modern businesses and their potential clients use the internet, meaning that it's an opportunity to find leads. There are quite literally hundreds if not thousands of people looking for a specific service right now, and they're most likely consulting the internet about it. In such moments, you would like your company to take advantage.
As the internet evolves faster and can carry more data per minute, more people will go online and stay online. Marketers and advertisers everywhere need to take note of the innovations in tech to take advantage of the fertile lands on the internet.
It Allows Direct Communication
Compared to traditional forms of advertising like posters or even commercial ads, online marketing allows for something nothing else that came before it offered; instantaneous response. While pamphlets and billboards point a potential towards a telephone number they can call if they're ever interested (all the while hoping that someone finds the ad interesting enough), ads that use an image can connect potential clients directly to business providers.
This real-time ability to communicate makes all the difference between digital and traditional advertising. Clients can directly raise questions for businesses to answer. Businesses can post a product and receive immediate feedback. The two-way communication allows businesses to connect with their clients more, finding out what they truly want and need. This helps build a good relationship with potential customers, as businesses can be honest and relatable, responding to queries and issues that are brought up.
Direct from Advertising to Transaction
As mentioned in the last point, traditional marketing basically enticed you with an ad hoping that you could catch their phone number or contact detail. If the receiver lost the phone number or dialed the wrong number, they can immediately run out of interest and leave. The internet's direct communication allows the prevention of this situation, instead of remembering the phone number or a brand name. People need to click the provided link (often embedded in the ad itself) and then buy whatever they like.
The direct transition with minimal interruption helps businesses to turn more leads into actual paying customers. It also doesn't rely on having a physical store to make a sale. The ability to turn advertising into a point of sale at a moment's notice is one of the most invaluable assets that digital marketing possesses.
It Boosts a Business's Visibility
The whole point of marketing and advertising is to put a business or an establishment's name out there and get as many people as possible to know that it exists. However, it can be quite difficult in a real-life setting as you won't have much control over who sees your ad materials. While its unrestrained nature allowsmanypeople to see it, the chances of your target segment seeing it and making an effort to buy is relatively low.
A reputable SEO marketing company would tell you thatonline marketing is quite different. Advertising online often employs a wide variety of tactics to increase their chances of being seen. And by focusing on your target demographic, you're not only increasing your business' visibility among those who're more likely to purchase your product, but you're increasing visibility and reputation in general.
Online marketing can still be quite confusing and difficult to understand. However, it's one of the innovations that leveled out the marketing and advertising playing field. It also gave small businesses many opportunities to fight in the competitive business landscape. Learning why online marketing works is a great step in understanding the concepts and applying them for your business's growth.