Gone are the days when digital marketing fell below the pecking order of techniques for promoting a business.
As science provides more daring and exciting technologies, more digital channels are available to businesses for use. To ensure you are informed on the latest trends that are currently in use and will be an integral part of the future, we have provided you with this post.
Here are the top 6 digital marketing trends that you should know about.
Artificial Intelligence (AI)
Artificial intelligence is not new and has been in existence since the 1900s. However, its importance and usefulness is the reason why there has been so much hype about it. Contrary to popular belief, AI is not some sophisticated technology that only tech gurus can use. You probably have even used it in your business or privately.
In businesses, AI can drive increased efficiency and productivity, and over 61% of businesses are already implementing it. Different aspects of AI like deep learning, natural language processing, and machine learning help the business to following below:
- Detect fraud
- Forecast customer behavior and market situations
- Improve customer services through chatbots like Siri and telephone
- Perform personalized marketing and advertising
- Automation of screening and mailing processes
In a nutshell, artificial intelligence reduces the time and resources that a business unit uses to complete tasks by optimizing them. The potential of this new digital marketing technology is exciting, and one that almost every business will apply in the years to come.
A couple of years back, no one thought that social media platforms could be as useful as they are now. Then, it was just a tool for teenagers because of the thrill it gives. However, the digital marketing world is now slowly, but steadily moving towards the intensive application of social media. The reason for this is not far-fetched. Social media platforms can cost-effectively reach millions of people.
In business, numbers matter and an increase in customers will surely bring in more money. According to startup bootstrap builder, when used correctly and hand-in-hand with the web industry, social media platforms like Twitter, Instagram, and Facebook can greatly improve business success.
As long as these platforms are user-friendly, it is a win-win for everybody and definitely a tool that will help your business gain more competitive grounds.
Virtual and Augmented Reality
Augmented reality (AR) is the technology that provides a digital interface by putting virtual objects in real-time and in the real world. Most companies have begun adopting this technology, and it is no surprise that they have made huge profits from its use. With AR, anything a customer wants to buy can be shown as virtual objects to customers so they can access how they fit their homes or bodies. Augmented reality is a powerful technology that increases the likelihood of purchasing a product.
AR's twin (Virtual reality) goes several steps ahead to provide more advantages to business units. With Virtual reality, training on the use of liable products and services can be done through computer-based simulation.
Businesses can leverage these two promising trends for success in the years to come.
Everyone loves free Wi-Fi. But do you know that if you provide this to customers, you can pitch your ideas, products, and services to them? Not many companies use this strategy, and its definitely worth a try. The Wi-Fi you provide doesn't have to be entirely free, but should at least be way cheaper than usual, so potential customers come back often.
How do you go about Wi-Fi marketing? First set up a booth or location in your business environment where free Wi-Fi would be afforded to people. Then, request for information from these potential customers and make offers to them. Yes, it's that simple! The great part is that your target audience will have visited your location, which is more steps that your audience on Google or Facebook will have done.
The key thing here is to know how and when to pitch the idea that will make them interested in your business's products or services.
Quality Content Marketing
In digital marketing, content quality matters. Most business units believe that the more, the better, but in reality, this is a façade. When you see yourself getting on the ‘regular content treadmill' where regular updates matter more than anything, then know it’s time to stop and rethink. There must be a bigger picture.
We see way too often top business releasing great content bi-weekly and the average ones with new content in every breadth. The difference here is the quality of the content or the mode of release. In content marketing, there is no one-size-fits-all rule to go by. Videos may work for some, while podcasts and writeups may work for others. Just make sure you are committed to the approach you have decided on, with quality over quantity always on your mind.
Big data and data science are two buzz words tech gurus cannot just get out of their mouths. So, how can they help businesses? Data is crucial in making the right call on products, employees, strategies, and products. With digitalization everywhere we turn to, it has become easier to access data and derives insights from it.
Using data in your business enables you to understand market trends and why things happen. Several tools to leverage on this ‘new gold' like SAP, SAS, and Microsoft are available to companies. And with more uses of data being discovered daily, digital utilization is one marketing trend that is here to stay.
Businesses are continually looking for new techniques, trends, and strategies to help their sales and reach customers in amazing ways. Applying all such techniques at the same time might work for only a few businesses. Instead, you should deploy the few that will help your business in its marketing plans.
For an ever-changing sphere like the digital world, don't get left behind on these trends. They can make a whole lot of difference.