If you are thinking about launching your own website from scratch, you should have an holistic website marketing strategy that encompasses various elements needed to market your new website and make it more searchable, visible and commendable.
The first step towards increasing the popularity of your website is to opt for an effective SEO and digital marketing strategy. Your online business would miss out on tremendous burst of opportunities of user engagement without a powerful digital marketing strategy.
Some of the essential elements that must be incorporated in the marketing strategy for new website include website design, content quality, social media integration, technical link building formula, device optimization and many more. Below is the step by step process to build a strong strategy to market your website digitally.
Research, discovery and thoughtful analysis
Before the strategy is perfectly drafted, you need to commence with the phase of researching through the piles of ideas and examples of success stories to discover and choose those that will fetch enormous impact for your business. Any successful website marketing plan begins with thoughtful analysis that ultimately shapes the entire course of your strategy. The area of digital marketing is vast and it demands mature understanding of essential components, goals and tactics. The detailed research goes a long way in determining the clarity around:
- Target audience
- Content creation
- Competitive advantage
- Differentiators and influencers
- Social media integration
- Virtual interactive environment
Learn from the competition
You will be lagging behind in your digital strategy if you don’t primarily integrate your competitors. Considering latest trends and practices followed by successful companies can keep you in line with market competition and help you gather the knowledge about critical points that need be implemented to achieve excellence.
Elements of interest for your website marketing
Before you ever begin any of your marketing moves, try to finalize the key areas of your business-specific website and determine its strength, weak links, vulnerabilities, appeal and opportunities. Then, it is time to draft a powerful strategy whose vitality mainly revolves around:
Content Quality: Content take the lead and defines the personality of your website. Ensure publishing the best relevant, informative content on your website with dynamic attributes. It has to be clean, legible and creative as well as interesting. The marketing also depends on the content language which has to be easy-to-grasp and reader-friendly, delivered in standard comprehensible font.
Design Architecture: The main course of website design runs through elements of transparency, cleanliness and appeal. The design feature plays a heroic role in digital marketing strategy. Focus on leading pages that often drive conversion and curiosity and plan the proper layout, presentation, accessibility and smooth navigation.
Search Engine Optimization: Digital marketing strategy is incomplete without adding the element of optimization. SEO marketing is key to increasing the visibility of your website on popular search engines. You may assign the task of Search Engine Optimization for your new website to dedicated SEO experts who cam help your new website rapidly gain maximum highlight and top spot on the list.
Differentiators: You can squeeze this thought of being unique and outstanding in between design and SEO implementation. Branding your web presence gets immense boost and appreciation if you have offerings that differentiate from the ordinary. Therefore, while you get busy creating content that attracts visitors, have a thought of including differentiators and influencers that become the reason for their repeated visits.
Master the basics
The primary goals and tasks for which your website came into existence should never be forgotten while the digital marketing strategy is given a shape. Find out about all the basic actionable tactics and CTAs that may impact users behavior while they judge your online presence. Base all your website actions on what the target audience is actually looking for such as:
UX: The basic design idea usually incorporates the answers to how your website is going to fulfill user requirements, which brings us to consider the UX factor – user experience. Website design basics and user experience are inextricably connected as UX is key to online business success. Hence, one of the basics of an impeccable website design is to master the art of delivering an unforgettable and engaging user experience.
Social Integration: Getting the word out across assorted social media platforms has become one of the inevitable necessity in the world of digital marketing. It is impossible to ignore the influence and exposure furnished by virtual socializing platforms. Hence, your willingness to make the game big must meet your desire to enable viewers and users to share your content posts and visuals on Twitter, Reddit, Facebook, Instagram, Pinterest, Snapchat or other popular social boards.
Type of Contents: trying various types of content is as important as maintaining the content quality for your new business website. However, it highly depends on what objective you pursue through online activities. Based on today’s contemporary web-wide trends, most commonly viewed contents include video expressions, animations, textual formats, infographics and blog stories.
CTAs for conversion: Do you want to make interactive? The answer is always ‘Yes’. Marketing leaders always emphasize the idea of making your online portals interactive to encourage honest communication between a company and customers. Leave comment box and Like buttons and let the users share their vote. These are CTA prompts of conversion that make users take actions of buy, share, comment, download, etc.
Inclusion of crucial Marketing pillars
After you have mastered website basics, move on to the core components of digital marketing strategy which are:
Keyword-focused marketing: The key to appearing first on the local as well as global search engine is to enrich your website content with right keywords. In order to be greatly visible and reach target customers, make sure you bet on trendy, most relevant keywords for your business.
Content Marketing: There is nothing new about blogging and B2B or B2C content, but you should call for engaging and unique blogs for strong online presence. The trend of blogging and content marketing is pervasive nowadays, and the digital marketing of newcomer businesses is almost impossible without creative contents.
Social Media Marketing: the trendiest of all, social media marketing has now become the irresistible marketing method. Used by every smartphone user, platforms like Twitter, Instagram, Facebook, LinkedIn give you undeniable exposure and a vast platform to appeal to the global audience for your new website. You can now hire SMM specialist who can help you with social media optimization and promote your website.
Responsive structure: The world’s citizens are deep into digitalization and have embraced smartphone technology for all of their everyday needs. The reason is, a mobile website is easily accessible from any location anytime. Since users are constantly interacting with their mobile devices for shopping and socializing, you must choose a mobile-friendly responsive website design that is naturally optimized to every device screen.
While you are preparing for the launch of your website, you should also mull over what comes after the successful launch. Your website needs relevance and consistent standards, regular maintenance and updates in order to acquire and retain patrons that are your customers. It is important to evaluate the current and future tactics and implement them wisely to achieve target results.
Ask yourself and those around you for an honest second opinion about your website and justify the elements that are, or aren’t, working. Be careful about hearing the user reviews, behavior and traffic volume on specific pages of the website and plan adding or removing certain elements that hold power to influence your business. The following are the post-launch brainstorming essentials you need to focus on:
Analytics: The most important part for enhancing online presence is to integrate a healthy analytics system that gives you the real-time sharp picture of how your website is performing. Monitor in-depth website metrics such as page views, traffic, click-through rates, engagement, shares and conversion rate. The data thus fetched will help you improve your website visibility and engagement progressively.
Maintenance: What technology of CMS you have implemented to build web design is critical to creating clean and consistent performance. For this to work flawlessly, you may need assistance from experienced website designers and developers who possess all-round versatile expertise in latest website development technologies.
Post-development Marketing: You must keep a wide eye on what competitors do to keep up with the best practices in the digital industry. In order to capture the wide base of customers, you need a range of follow-up marketing tools that can keep users glued and engaged to your website. Offer the elite customer service that can keep them coming back to you.
Don’t forget paid advertising solutions
Achieving discoverability through organic SEO activities is time-consuming process which requires you to look for ways to speed up your sales cycle. Paid advertising helps accelerate your digital marketing strategy, puling in more buyers and viewers to your site while content marketing continues to influence them.
Google PPC advertising is one type of effective paid advertising means that can be included in your marketing strategy. It helps your business surface to searchers using Google AdWords on search engine ads or using Google Display Network to display ads on multiple websites.
Alternatively, social media ads can also be leveraged to boost visibility and propel more traffic to your website. Facebook offers Facebook ads features that capitalize on user data to approach those who are most qualified prospects for your brand. Twitter also enables promoted Tweets to push featured content among followers.
Your Final Takeaway
The perfect digital strategy is the one that integrates minutest aspect of your small business including its objectives, target buyers and actionable steps. Ensuing all the steps described above are practiced through each phase of digital marketing will help your business attain desired goals with optimal turnaround time. However, small businesses rarely have sufficient time and resources to implement the strategy to the best of capacity. This is why companies often seek external marketing minds.