Data Tracker Forecast: Expect Opportunities for Growth for Years to Come

Data Tracker Forecast: Expect Opportunities for Growth for Years to Come

Big data represents a massive opportunity for investors and will likely come to define large segments of the global economy in the future.

Data can provide insights that advertisers use to sell products, and it can be used by companies to develop business intelligence that guides decision making in the future. 

Collecting accurate data can have a transformative impact on businesses. Among other things, it can help companies make their supply chains safer by ensuring the quality of their products. This is true whether you are talking about the food and beverage, healthcare, aerospace, or manufacturing industries. 

Data loggers are sensors that gather and record real-time environmental data. 

Data loggers and data trackers are particularly useful for food and beverage companies that need to make sure that their products are transported in temperature-controlled climates.  Food packaging is crucial to ensuring that food and beverage products reach their destination fresh, unspoiled, and free from toxins or contaminants. 

Packaging material and hygiene-focused food delivery practices are vitally important because of the danger of food borne illness. Food packaging that uses cardboard materials with antimicrobial coating, or other materials such as recyclable packaging, can also play a major role in ensuring food safety. It’s important to regularly collect data regarding packaging materials and environmental data on its contents.

Temperature control is obviously a very important part of delivery in food and beverage transportation. Many kinds of food and beverages spoil if exposed to warm temperatures, so there is a huge incentive for food and beverage companies to make sure that they maintain cold climates for those products. As a result, many food and beverage companies have turned to data loggers to ensure optimal temperatures for product production facilities, shipping, commercial kitchens, and retail or grocery stores.

Data loggers can also be used to monitor the humidity, pressure, and pressure deviation of various food packing materials. Data loggers can also be used to gather information on whether  packaging is open or closed. This can be helpful as an early warning system to alert supply chain professionals to possible leakages or contamination.

Collecting and analyzing data is becoming an increasingly important part of our lives and is particularly important for companies in the food and beverage industry. Additionally, accurate environmental data on food transportation is also important in ensuring compliance with food safety regulations. 

Just as data loggers can be useful to make sure that food is properly chilled, they can also be helpful to ensure that food is cooked at proper temperatures. This is particularly important in the meat industry since meat that isn’t properly cooked can be a real danger to consumers.  That is why many meat and poultry companies use data trackers to monitor temperatures in their ovens and cooking equipment.

This sort of monitoring has also become associated with complying to HACCP regulatory standards. HACCP is defined by the Food and Drug Administration as “a management system in which food safety is addressed through the analysis and control of biological, chemical, and physical hazards.”

HACCP encompasses all parts of the supply chain including the manufacture, transportation, storage, and preparation of food or biological products. Data loggers can be an important tool for food and beverage companies to use in complying with HACCP and similar regulations. 

Not only are data loggers helpful in ensuring regulatory compliance, they are also useful in helping to limit company exposure to risk and liability. One of the most undesirable outcomes for companies in the food and beverage industry is a recall of products due to food borne illness. The risk exposure and negative branding that these kinds of events represent is difficult to overstate. 

Because proper use of information from data loggers can help prevent the need for recalls, data loggers are a wise--and required--investment for food and beverage companies. Moreover, as the sensitivity and sophistication of data loggers continues to increase, they will be able to communicate ever more refined environmental data to companies, helping to improve manufacturing processes and shipping environments. 

The food and beverage industry isn’t the only area primed to benefit from data tracking technologies. Data loggers are also commonly used in the healthcare industry and have become particularly important in the time of Covid-19. That is because Covid-19 vaccines, including the Pfizer-BioNTech, Johnson and Johnson, and Moderna vaccines must all be kept at extremely low temperatures in order to remain stable. 

Various kinds of technologies are used to keep vaccines at low temperatures throughout this process. Ideally, vaccines can be kept in their original manufacturer’s packaging throughout as much of their transportation as possible. However, if the original packaging is damaged or develops a leak, alternative cooling technologies will often have to be employed.

Vaccines pass through many destinations as part of the cold chain storage supply chain before they reach patients. Environmental data about the cold storage chain vaccines pass through must continually be analyzed and verified. 

Typically, vaccines pass through a port of entry and go through customs before being stored in national warehouses. Next, they are transported to facilities at the state or town level.  Finally, they are distributed to patient-facing healthcare centers where they are administered. 

Throughout this process, the vaccines must be kept at appropriately low temperatures, and this concept is called the cold storage chain. Data loggers can be extremely helpful in making sure that these temperature controls are met. In addition, data loggers can help detect if packaging might have been damaged or opened. 

Supply chain experts are making use of a variety of technologies such as refrigerated trucks, UCC freezers, and more traditional medical refrigeration to keep vaccines safe. Data loggers are used in conjunction with these other technologies for quality control and temperature regulation purposes.  

Many investors are excited about the opportunity that cold chain storage tech represents for the future, particularly given current global public health concerns. 

Data loggers also show great promise in their application for manufacturers. That’s because it’s crucial for manufacturers to collect data related to the plants and facilities used to manufacture various products. This is important for quality control and regulatory purposes.

Most commonly, manufacturers use data loggers to measure temperature, humidity, and differential pressure data which could have effects on the products they are producing. Certain materials used in the manufacturing process can change size and shape when exposed to different environments, which makes collecting this data so important.  


As you can see, data loggers are incredibly important for many different industries and are used in the manufacturing, food processing, and healthcare industries throughout Europe and North America. Data tracking technology represents a lucrative opportunity for innovation and investment in the future, with many high-tech data loggers already being produced today.

Posted by Cordin Arsene

Cordin Arsene

Codrin Arsene is head of Fractional Marketing at Digital Authority Partners, a full-service digital marketing agency.

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