Business Printing: Use Presentation Folder to Improve Image

Business Printing: Use Presentation Folder to Improve Image

Business Printing: Use Presentation Folder to Improve Image

The size of a standard presentation folder, when you fold it is 9 x 12. There are also two 4-inch pockets.

​These pockets are folded up from the bottom in order to hold the papers, documents, receipts, and other sales material. These pockets often come with business card slits for you to attach your business card to the presentation folder. There are so many custom sizes and shapes available for you out there to create your own custom pockets for the folders. A4 folders and A5 folders are the sizes that are usually preferred by a lot of businesses out there. This can be considered as a part of marketing.


As a business, you must be aware of how marketing is crucial for the growth and maintenance of your business. Businesses have a lot of potential clients that are looking for innovative ways to boost their own business. Folder printing done for creating Presentation folders is one of the best thing that can be done by a business for making their brand stand out from the rest of the businesses in the industry.

Purpose of creating a presentation folder

There are two main purposes of creating a presentation folder for your business. The first and the basic function is for storing and organizing the documents that have been used as a part of your presentation. You must be thinking that storing and organizing the documents of your presentation is something that can be easily done in many other ways. So instead of thinking about that, a lot of businesses simply stick to their client’s proposal and brochures into a huge old envelope. Or they just gather all the charts and documents along with the reports for that particular executive committee presentation, clip it all together with a binder clip and then move forward with it. All these solutions are easy and convenient. But have you thought if these solutions are also presentable?

The answer to the question about whether these solutions are presentable or not is quite obvious. You must not use cheap or common office supplies. There is a reason for this. These cheap solutions will not create a positive impact for your business. Now, this point leads us to our second question. This is a majorly important function of a presentation folder. It is, to improve the image of your business and provide an impact to the clients that is also memorable to them. As a business, you have definitely worked very hard for building the trust and promoting yourself and what you offer. For this, it is important that you complete the final step and provide your presentation pitch to the clients with the right kind of finishing touches it requires. A Presentation Folder is one of the most important part of a successful presentation

The key to success

Folder printing is not just a way of creating more folders or pamphlets for marketing purposes. It is an entire promotion process in its own and it must be carried out properly otherwise you will not achieve the results that you want. When you make use of a presentation folder to get enough attention using vibrant colors and creative design elements, this will help you make the statement that your business is both creative and vibrant. Similarly, when you create a quality presentation folder, it informs the clients and the audience that you actually care about your business image and also that you take the contents of the folder very seriously. This can only be proved if you are taking good care of the contents of the folder, which can be done by creating a package that keeps the contents safe and secure. This also shows that you care about your client’s needs and that you take it seriously.

The importance of having a good presentation folder can’t be stressed enough. It is one of the key marketing techniques for creating a successful presentation and lasting impression on behalf of your business. It might sound banal, but image is really everything.

Important Design Elements to be considered

There are several specific design elements that help you in creating a professional image. The first and the most basic is the name and the logo of your company or organization. This name and logo needs to be displayed notably. If you are also presenting your product or service, the specific trade name must also be there, if it is an easily recognizable name.

Two of the most excellent design methods for creating a logo and name that is a focal point on a presentation folder are: raised embossing and metallic foil stamping. The other important aspect is the use of the right color. This must be incorporated and complemented by the colors your company is presented with. When you print a folder in full color it allows you to use unlimited creativity and also the use of photographs that tell a story. This is often the desired choice. It is completely alright if you don’t wish to go that way and are more interested in having a more conservative image like having one or two colors for your presentation folders.

Select a style for your folder

Most presentation folders have a basic size of 9 x 12. But you can also create these folders in many different sizes. Most of these presentation folders come with always one or two interior pockets. These are often known as Pocket Folders. These pockets can be printed upon. These run horizontally. But you can also choose to create vertical pockets. You then choose a pocket outline, which can either be rounder, diagonal, square or any special die cut shape that you would like to have. Creating slits and slots for your business cards is another common design element. Presentation folders can be designed so they can be expanded for holding content that is bulkier than usual. They can also have a wrap-around flap which will help them close.

Presentation folders are usually made out of heavy cardstock in order to improve the quality and also provide durability. Often, a UV coating is used as an option to add sheen and make the colors on the presentation folders stand out. This is a durable clear coating which also protects the folder from abrasions. It is important to take steps for extending the life of a presentation folder as it is a marketing tool for a company.

Wrap up

At the time of designing a presentation folder, there are a lot of options for you to consider. It is important to choose the right kind of style, color, and other design elements. These aspects will greatly affect the success of your presentation folder as a marketing tool, which will further contribute towards the success of your business.

When you use folder printing for marketing purposes you must have a proper design and plan in place. If you move forward without a plan, the folder printing process will be a waste and the product you get in the end won’t be satisfactory. A4 folders and A5 folders are the most widely used folders by businesses.

Posted by Damien Sweeney

Damien Sweeney

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