Brand Packaging and Loyalty Are Part and Parcel of Marketing
When figuring out your marketing strategy, it’s easy to bypass how important packaging is to a consumer.
The data, however, indicate that packaging is more than just a way to get your product to the market, but In fact, packaging may be one of the best ways of getting your product to the consumer.
Great packaging goes a long way towards building customer trust, loyalty and a sense of comfort. That ends up translating into increased sales. The materials that go into making the packaging, the way the package communicates the product information, the ease of opening and handling the box, and the design itself all contribute to boosting the brand and influencing customer behavior.
The accompanying infographic, In Brands We Trust: How to Build a Connection Through Brand Packagin created by General Converting, Inc., shows what customers want in packaging and how packaging affects buying behavior. Not only does the infographic tell you what consumers value when it comes to packaging, but it also helps to explain why you should consider packaging an important part of your product marketing.
Related Posts
It’s certain the people you look up to the most in your professional life qualify as thought leaders.
Building an effective website is a vital part of starting and sustaining any small business, and this guide can help you create one tailored specifically to a CBD company's needs.
Consumers in every industry often foster emotional connections with brands via tangible experiences they gain through their five senses.
Mobile usage has skyrocketed around the whole world, meaning that more and more people are using devices other than desktop computers to browse the internet, make purchases, watch videos, etc.
Is it easier to maintain a mobile application and website for a single business? PWA (Progressive Web Application) has built the best solution that relies on the middle. Just marketing for the business is not sufficient to target customers.
Task management is usually busy and tricky, whatever sphere it touches on.
Comments
comments powered by Disqus