In this article you can find what twitter’s marketing potentials are in 2019.
Social media marketing is one of the most effective ways to grow your business. Facebook and Instagram are two such popular platforms with tons of business friendly features. However, some marketers still aren't taking full advantage of Twitter.
One drawback for early Twitter adopters was the 140-character per tweet limit. Many spent considerable time trying to craft the perfect tweet, abbreviations grew, and others left the Tweeterverse altogether.
The character count has since been doubled, plus more business friendly features introduced. Still many aren't maximizing Twitter for business. In fact, users used 34/140 characters then, now they only use 33/280 on average.
Depending on your business niche, your ideal customers may actually be on Twitter and not Instagram or Facebook where you're currently expending energy with little to show.
This brings us to the question
Who Uses Twitter More?
Photo fans love Instagram. Over 2 billion people use Facebook. Who uses Twitter more? The following image sheds light:
Perhaps, at this point you're wondering
But Isn't Twitter Dead?
Over the years, Facebook and Instagram appear to have gained more traction than Twitter, attracting more users and usage.
While Facebook has 2 billion+ monthly active users, Instagram 1 billion+, Twitter has around 300 million+. One reason for this experts believe is Facebook app optimization for Android and low-bandwidth connections.
Here's a peak at:
Twitter Revenue Over the Years
Although Twitter has suffered some financially disappointing years, it appears the tide has changed in its favor and may stay so.
This is after the social media network reported its fourth straight profitable quarter for 2018. The company reported a $789 million for the quarter, which had a lot to do with one-time release of deferred tax asset valuation allowance. Despite this, Twitter still had a wonderful quarter.
In the last four quarters, Twitter netted a profit of over $1 billion. But in the four quarters prior to this, the social media platform lost $367 million.
This is Twitter's largest quarterly profit ever and could signal better days ahead.
In the same quarter, the social media network reported 321 million monthly active users as against 330 million during the same period last year. Management at Twitter explained that the fall in MAUs was due to the network's efforts at improving platform health and security.
Facebook vs Twitter vs Instagram
Although Twitter may have posted their biggest quarterly profit in its 12 year history, this $91 million net income barely registers in the company's long line of losses.
The company's cumulative loss to date stands at $2.2 billion since going public, which is still better than $2.3 billion in net losses recorded in the third quarter.
Facebook, on the other hand, has enjoyed steady rise in profit since it went public, amounting to an astonishing $34billion.
Similarly, Instagram has recorded more profits since October 2013 when it rolled out its advertising solutions. The company reported a $0.63 billion in revenue by 2015 and tripled this in the following year to $1.86 billion. Growth slowed down in 2017 when the company reported a revenue of $3.64. 2018 profit estimates point towards $6.84 billion.
Below is a list of
Ten Successful Brands Using Twitter for Marketing
- 1. Charmin
- 2. DiGiorno Pizza
- 3. Forrester
- 4. General Electrical
- 5. Innocent Drinks
- 6. JetBlue
- 7. LinkedIn
- 8. Maersk Line
- 9. Major League Basketball
- 10. Massachusetts Institute of Technology (M.I.T)
7 Smart Ways to Tap Into Twitter's Hidden Marketing Potentials in 2019
A well-crafted marketing strategy is the backbone of successful Twitter campaigns. This is what separates the boys from the men.
Below are seven smart ways to tap into Twitter's hidden potentials for marketing;
1. Define Success and Set Goals:
How d’you know if you’ve reached your destination, when you don't actually know your destination to begin with? Setting goals and defining objectives gives you something to work towards. It helps you to gauge your performance, and keep track.
Some examples of concrete Twitter goals include;
- generate 30% more leads and sales,
- increase customer satisfaction and loyalty by 50%,
- decrease customer support wait time by 25%, etc
Your goals must be specific and measurable. This would make it easy to evaluate progress and prove success.
2. Research the Competition
Believe it or not you are in a digital battlefield, and the more you know about your competition the better you can match them or you risk losing your territory.
To succeed with Twitter marketing you must research your competitors' strength(s) and weakness(es). Find ways to match up to these strength and use those weaknesses to your advantage.
3. Identify Your Target Audience
No matter how diverse your brand may be, it can't be all things to people, and you shouldn't aim for this. Another key towards success on Twitter is to identify your target audience and then craft a strategy that specifically aims at delivering value to them.
This specificity will encourage them to engage with your brand and they would eventually be converted to customers.
4. Audit and Take Charge of Twitter Accounts
Although it is advisable to use a single Twitter account for your business, in some cases some brands make use of multiple accounts, each for different departments or functions.
In a scenario where multiple people within your organization use Twitter, you must take charge by consolidating these accounts. Account consolidation can increase your fan base by as much as 100 percent.
5. Use Twitter Polls and Ask Questions:
Engagement and conversation are essential for brand survival. You can increase engagement by encouraging your audience to share their thoughts, opinions, and views.
You can either use Twitter polls or ask open ended and insightful questions. Ask questions that can spark conversation and tap into the collective wisdom of people within your space.
6. Include Visuals to Beautiful your Tweets
People are moved more by what they see. Including visual content in your tweets can help to increase engagement.
Research shows that posts with photos and videos generate more clicks and views. Therefore include more video, GIFs, and images in your tweets.
7. Use Twitter Automation Tools to Get More Done
If you merely want to share occasional tweets or direct messages, then the Twitter app or website can suffice.
However, managing your Twitter at scale, requires the right tools to get the work done.
Some of these tools include
- Twitter analytics dashboard,
- Twitonomy, etc.
These tools can help generate leads, find industry influencers, analyze competition etc.
Facebook may be big but Twitter may be best for your kind of business.
News agencies, B2B companies, entertainment outfits, real estate firms, retailers, education businesses, etc use Twitter for marketing. You too can.