Still running a business workflow without a dedicated CRM? Probably, because:
- regular MS Office features (that don’t provide any client management opportunities) do you just fine;
- you believe that integrating a CRM is very difficult, time-consuming, and expensive;
- you still haven’t found a fitting solution and specialists to help you integrate it.
In any case, we are here to dispel any doubts related to the implementation of a customer relationship management solution.
Why Integrate a CRM System?
Here are the major reasons to do that if you haven’t done it already.
Boosting sales department performance
A properly selected CRM will help you optimize work processes within the sales department, and thus increase the usual rates of income generation. At the same time, the underlying costs won’t really grow - CRM licenses are quite affordable and cost-efficient in the long run.
For example, the use of a CRM system frees a manager from filling out reports. There is no need to count the calls made manually and adjust the workflow performance at will. An employee should just do his/her job: making calls and holding meetings.
CRM doesn’t really affect the company budget as a whole. After all, to increase sales, you won’t need to pay for expensive marketing campaigns or expand the inventory. Instead, your sales force simply gets to process orders faster and better.
Lowering human factor risks
CRM helps to significantly reduce the financial losses caused by the human factor. The fact is that many companies tolerate periodic reluctance to follow the instructions of managers and the usual carelessness in actions.
In turn, CRM forces employees to strictly follow the instructions prescribed in the application and, thus, minimizes the risks associated with errors due to the poor attention.
Achieving end-to-end automation
CRM systems provide companies with end-to-end automation capabilities and allow employees without special skills to build complex reports on sales, marketing, and the total budget of the company.
The fact is that such systems allow you to maximize the study of the client's need and present it all in the form of structured data that can be sorted and filtered.
Thanks to this, you can easily understand where to invest and where not, and you can work out really effective long-term business strategies.
Minimizing staff size & costs
Above, we mentioned that CRM systems force your subordinates to work faster. As a result, we can safely say that CRM will help you reduce staff costs without affecting total income.
Is your company in a temporary crisis and you’re looking for downsizing opportunities without compromising your day-to-day workflow? In this case, with a properly selected CRM, you can easily reduce your staff by at least a few employees.
Forming a database of loyal clients
CRMs were specially created to help make more and more customers return to the company’s services repeatedly.
Such systems structure the history of orders data, help to understand the further wishes of customers based on that, and also allow you to form flexible discount schemes - individual approaches for different customers.
Perfecting a business strategy
Yet another reason to implement CRM is to ensure that your business strategy is well planned. Usually, during manual preparations and analyses, some data is necessarily overlooked and, as a result, your business predictions are inaccurate.
Everything’s different when you have a CRM with well-ordered and well-structured data. In this case, it will be almost impossible to make a mistake or miss some fundamentally important business points.
Updating the traditional Excel approach
Many people believe that Excell is a great replacement for a CRM system.
However, Excel is a one-dimensional tool. You can’t create a table where it would be convenient to keep all the information in respective sections. Plus, it's hard to keep track of every contact with a lead as a separate comment. Storing only the latest activity, it’s easy to forget about the history of actions.
On top of that, a manager should have a personalized, convenient tool to create reports on his/her work. Attaching files or recorded phone conversations in Excel is a no-go. Even the most basic functionality of the CRM system lets managers handle reporting via a dedicated interface stress-free.
Resd Also: Building a Competent Customer Communication: The Role of CRM in Insurance
As you can see, a CRM system is a much more advanced alternative to traditional MS Office tables. With its help, you can automate work processes in your company, scale it without the need to expand the staff, and also maximize the number of regular customers.
What you should keep in mind is that not even the top CRM solution will be effective if it isn’t implemented correctly. That’s why we strongly recommend that you seek the help of specialists who will carry out a competent CRM integration with your existing business workflow.