When it comes to selecting a platform for E-commerce store development, the possibilities can seem uncountable. There are plenty of factors to consider before opting a platform.
In this blog post, we’ll talk about the platforms in particular. A platform is a software application that allows businesses to operate their business online as well as give liberty to manage stores from a single admin. While different platforms host different features, all of them provide the opportunity to build an engaging online store to sell their products. We’ve discussed the top 10 options available in the market to help you find out which is the best for your online business.
Shopify is the most popular platforms in the world, all because of the simplicity it offers to merchants in launching a new store. This makes it highly popular among smaller business brands having a small number of products on sale. Depending on the added features and order strength, Shopify’s monthly price is quite affordable. Despite a few customization options, it is a great platform for SMB E-commerce merchants.
Shopify Plus is the extension of its lower end version and is useful for the merchants who have started selling a large number of products and require more advanced features. Shopify Plus allows merchants to build a customized as well as the responsive checkout page. Pricing depends on a number of factors, comprising order strength, technology, customization and design. Shopify Plus also offers account managing service, which is highly crucial for merchants having a complex setup.
Magento is mostly recommended for enterprise-level businesses. Being an open-source platform, it needs programming and developer expenses. It offers a wide range of features for merchants, comprising the service to provide discounts, manage recurring payments, and product listings. A developer can avail basic version of Magento for free, but the enterprise version needs some investment on an annual basis. For online stores operating in a large number of products, Magento is a perfect platform to opt for, but experts don’t recommend it for small or midsize businesses.
WooCommerce is an open-source WordPress plugin that allows merchants to transform their website into an online store. The reason for its popularity is the inclusion of a secure payment gateway as well as a shopping cart. The open-source platform is a perfect platform for smaller brands having limited resources on-hand. It is the only free e-commerce platform but needs additional money to integrate the shopping cart. The only limitation with this platform is its slow working. Once your business scale and a large number of users start visiting the store it slows down.
Squarespace is recommended by experts for its sleek drag-and-drop templates that make it simple to build an engaging online store. In addition, they provide multiple tools and features required to build an online store. The best thing about it is the liberty to offer unlimited product listings of multiple variants. It also supports recurring payments, provides tools to manage abandoned cart recovery, and a wide range of other advanced functionalities. Pricing is quite affordable making it a great platform for growing e-commerce brands.
Volusion is a smaller platform aimed at newer online sellers. Volusion provides a variety of pricing tiers, making it affordable for smaller merchants and expensive as you move ahead. All these tiers allow discount code creation, a wide range of free themes, as well as blogging capabilities. But its integrations and app options are restricted, making it a standalone tool.
Wix is a basic e-commerce platform, making it a perfect choice for brand new online stores. Having 70+ free themes with a simple setup, it is a no-frills option that provides several features for small merchants to get started but can’t work with fast-growing online stores. The online store hosting it offers is one of the most affordable platforms.
The decision to select one is quite difficult but one should keep a check of its requirement and select the one according to its priorities. There is no such thing like any E-commerce platform is advanced than other it completely depends upon the need and which platform can address that need. Consider your business’s requirements, sales number, and actual business growth when selecting an e-commerce platform. We hope the above list helps you to take an appropriate decision for your e-commerce need.