Below are the rules for designing websites, we've selected some of the most important aspects that should be considered not only by web designers, graphic designers but also by customers.
The implementation of the following guidelines will give the website a better chance to show your offer to interested persons and to acquire a potential customer. When designing or redesigning a website, it's easy to get bogged down in aesthetics. If you want to design your website well: reach the largest possible number of recipients you care about, then you need to do more than just look and style your website. We live in a world with over a billion websites where visitors can potentially land. That is why a really good project must be easy to use. Your website must be easy to use. At the same time, the direct user experience must be positive. Visiting a website should be pleasant and, depending on its content, maybe even fun.
The functionality and usability of the site as well as the reactions and emotions of their users are disciplines in themselves. You can spend years researching to understand their complexity. We want to give you some clear tips on how to find a way to achieve the intended goal, which is to create an optimal website for your purposes. Therefore, below you will find a list of user experience principles and their positive impressions that you can apply with each subsequent website development project.
The simplicity of graphic website design
Every time you approach a large internet project, keep the following in mind: Most visitors don't care about what your site looks like. Your guests don't come to your site to assess how brilliant your project is. They come to her because they want to perform a certain action or get certain information. If you add unnecessary design elements to your site - elements that don't work, you make it difficult for users to get what they came to your site for. For usability and user experience, simplicity is your best friend. This aspect can be implemented in various ways. Here are some examples:
- Colors: Do not use too much. The Handbook of Computer-Human Interaction recommends using up to five (plus / minus two) different colors in the design of the website.
- Fonts: The fonts on your website design should be easy to read and, as with colors, do not use too many different fonts. It is usually recommended to use a maximum of three different fonts in a maximum of three different sizes.
- Graphics: Graphics should be used only when they help users perform a specific action or if they have a special function (do not insert graphics, only randomly anywhere).
Website visual hierarchy
The principle of visual hierarchy is closely related to the principle of simplicity. It consists of arranging and organizing website design elements in a way that will naturally lead visitors to the web site's most important elements. Remember that when it comes to optimizing the usability and positive user experience, the goal is to get people to do things in a way that seems natural and convenient to them. For example, by adjusting the position, color or size of some elements, you can structure your website in a way that naturally attracts visitors to its most important elements.
Intuitive website navigation helps visitors quickly find what they are looking for. Ideally, visitors should visit your site and not have to wonder if, where and how to go further. Going from point A to point B on your site must be easy. The following tips will help you optimize site navigation:
- The structure of your main navigation should be simple (preferably located at the top of the page).
- Your page footer may also contain a navigation function.
- On every page except the main page, use breadcrumbs to let visitors know where they are and how they got there.
- There should be a search function at the top of the page so that users can easily search for terms.
- Too many navigation options are counterproductive
- Don't go too deep with categories. In most cases, it is best if the navigation is no deeper than three levels.
Navigation should not only be consistent, but the overall appearance of each subpage visited should be consistent. Backgrounds, color schemes, fonts, as well as style in texts are aspects in which a uniform design has a positive impact on the ease of use and user convenience. We don't want to say that all pages should have the same layout. You should create different layouts for specific types of pages (for example, different for landing pages, slightly different for informational pages, and so on). However, you should use these layouts consistently so that visitors can easily see what information you give them and where. Don't overdo it. Imagine how you would feel like a guest of your site if each help subpage had a different layout that is not consistent with the rest of the pages.
Certain website design conventions have become known to most Internet users over the years. These include, for example:
- Main page navigation up or left.
- Logo in the upper left (or middle) of the page.
- A logo that can be clicked and takes the user back to the start page.
- Links that change color or appearance when you move the mouse pointer over it.
To give your visitors the best experience on your site, you should stick to experiences that visitors already know. This is a real advantage. You can use this information to facilitate site navigation.
The user is the most important
The bottom line is that the usability and user experience depends on the user's preferences. Look at it this way: who are you designing the page for? For your users. The principles listed here are a good starting point. However, as your site improves, it's even more important to continually improve it, run tests, get feedback, and make changes based on these results.