Whether you’ve just starting your first eCommerce business or you already have one but require some additional traffic, SEO should be a crucial part of your overall business strategy.
Whether you’ve just starting your first eCommerce business or you already have one but require some additional traffic, SEO should be a crucial part of your overall business strategy. SEO or search engine optimization refers to various methods and techniques used to increase your website’s ranking in the search engine results page or SERP for short. As your website’s ranking position increases, so does the amount of incoming traffic of potential customers, making this a go-to solution for small and up-and-coming businesses. That said, let’s go over five crucial search engine optimization tips for eCommerce websites.
1. Do your homework on keyword research
One of the easiest ways to absolutely dominate your particular niche is to find the right keywords. You should consider factors such as rank difficulty, relevance, and search volume and avoid using unnecessarily broad keywords that have too many competitors. Use tools such as Google’s AdWords planner or Ahrefs’ keyword explorer to find the optimal keywords. Have in mind that, without a tight niche, your entry into the market will be rather difficult and if you don’t target specific enough keywords, chances are you won’t be reaching the right people.
2. Stay away from duplicate content
Search engine algorithms absolutely hate duplicate content. The problem is, most eCommerce websites often have large amounts of duplicate content as a product of various lists and product descriptions. This leads to them getting penalized by Google and other search engines by either lowering their ranking position or, even worse, completely omitting them from the search results. Make sure to assess your entire website for instances of duplicate content and use the rel="canonical" tag to prevent Google and similar search engines from indexing duplicate pages and avoid any resulting issues.
3. Don’t rely solely on PPC
PPC or pay-per-click strategy is often deployed by eCommerce websites to increase visibility. Unfortunately, the costs of PPC are constantly increasing and your online presence completely disappears when you stop paying for placement. Not to mention that a large portion of customers distrust online ads, sponsored links and various banners, which makes relying on PPC alone even harder to accomplish. Furthermore, some websites have reported a lot of clicks failed to shift to organic click once they stopped using AdWords. This is exactly the reason why PPC is best used in addition to SEO, instead of completely replacing it.
4. Optimize your pages
Optimizing pages with appropriate title tags and meta tags actually helps Google’s spiders crawl and index your website better and promote your store in organic search results. Title tags are easy and refer to the title of your page. Meta titles tell Google what your store is about and should be between 60 and 70 characters long. Meta descriptions are a bit longer, with the target character count of around 160. They are used to summarize the content of a specific page and work best when coupled with an enticing call-to-action.
5. Be active on social media
Social media platforms play a crucial role in the business promotion and can be used in more ways than one. Social media, however, cannot be truly successful in growing business without content marketing and that’s where SEO comes in handy. For example, sharing is an ideal way to improve your website’s ranking and the more people share your website, the easier it is for your website to get higher rankings. Additionally, social media are an ideal tool for customer engagement, whether it’s answering questions, getting reviews, adding a voice to your brand and other.
These are just some of the most important tips you can use to improve your eCommerce business. You can find more online about local citations usefulness for eCommerce, eCommerce logistics tips and more. When executed properly SEO drives traffic to your website and improves conversion rates. On the other hand, a poorly executed SEO strategy can easily get your website demoted or completely removed from the search results. That why you need to be absolutely certain in what you’re doing and if you have absolutely no idea how to properly implement SEO, then it may be better to invest in a professional SEO company to handle the work for you.