If you’re at the seed stage of your company, we’re assuming that you probably have a beta version of your website.

Before officially launching your website, make sure that you check these top five website design tips that reflect your brand’s reputation.

Create a clean design

Your website says a lot about you or your brand. From the user interface to the graphic design, a crappy website also means one thing: crappy products or services!
First off, make sure you don a professional-looking logo on your website that’s visible from all angles. Next is to make sure that the entire website design is clean. The utilization of white space is highly adapted nowadays.
White space or negative space can relax the eyes, especially when browsing through a myriad of information. Make sure you include negative space to make your website eye candy instead of an eyesore to look at.
Of course, that doesn’t mean it’s acceptable to chunk information together. Avoid clutter to make it skimmable and digestible.

Make it navigable

Your primary goal should be a seamless browsing experience for your users. That said, make your website easily navigable. Take all of the common web design elements like the headers on top, scroll bars on the sides, or a logo that leads to the homepage.
There is no need to reinvent the wheel. Limit your menu items to not more than 10. Otherwise, your customers will have a hard time looking for what they want. Better yet, implement the three-click rule.
This means, your users will already find what they’re looking for in three clicks.
Another web design tip to consider is the F-shaped pattern. Although getting a bad rap, the F-shaped web pattern is still relevant to this day. This is where users scan the site horizontally first, then move down and scan horizontally again in a shorter fashion.
This pattern gives visibility to menu items on the top of your site, so make sure the most important information is there.

Integrate interactivity

Users would want to stay on your site if it’s engaging and one way to do that is through interactivity. Instead of annoying overlays and popups, try to include interactive features like these:

  • Feedback and reviews
  • Customer support
  • Social media channels
  • Quizzes
  • Freebies or rewards
  • Regular updates
  • GIFs

Invest in high-quality graphics

Online users’ attention span is decreasing year after year. You have eight seconds to capture your users’ attention and one way to do that is through high-quality visuals.
People are always attracted to visually appealing images or videos. That said, make sure you have at least one on your site. In design, less is more.
Keep the graphic design simple, fresh, and original. If necessary, hire graphic design experts. Paying for their services will do your website good down the road.

Ensure your site is mobile-friendly

In today’s digital age, everyone is browsing on their mobile phones most of the time. In fact, more people make their purchases on their epic gadgets than on a laptop or desktop.
That said, make your website mobile responsive or you’ll miss out on more revenue opportunities. There are free online tools to check your site’s mobile-friendliness. One is Google Search Console.

Posted by Anthony Blair

Anthony Blair
Anthony Blair is an informative content writer who is passionate about writing on digital marketing, search engine optimization, social media and more. She is currently working with Treasure Valley SEO, one of the leading digital marketing and advertising agencies serving in and around Idaho.

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