Website design and structure has been implemented in several different ways to make your business stand out. But what if it could also improve engagement?
In this article, we will be looking into 3 of the ways that effective web design can provide structure to your businesses.
Web Design Ensures The Site Has Purpose
Web design is important for many reasons when it comes to running a business. But by far the most important aspect that web design is the purpose that it brings to your website. By ensuring that your web design is planned out, you are ensuring that it is fit for purpose and can ensure that your customers have all the information that they need as a result.
By ensuring that your web design is successful, you are also able to ensure that your navigation works seamlessly. This is important as this will ensure that your chosen customers can navigate the site correctly and find the information that they need. Though this is highly beneficial for the customers to find the navigation of your site very straight forward, it can also aid Google Bots to crawl the site effectively. This is important as this can aid in Google ranking as a result as it ensures that every page is ranking the best that it can be. It is vital when designing the website to ensure that no pages are orphaned as this will prevent any content or pages of the website from ranking for the optimised keywords within Google rankings.
Increases Engagement With The Customers
In addition to making sure that the website is fit for purpose, web design is important when looking to boost engagement with your customers. By focusing your time and attention on the website design, you are then laying down the right foundation to ensure that your PPC and SEO campaigns can work efficiently. A number of PPC agency London services recommend having a strong website to ensure that the PPC advertisements work the way you wish them to. This is because a fully optimised website can aid in reducing the bounce rate and ensuring that each implemented campaign is working efficiently to boost your brand visibility.
With over 50% of the traffic to your site clicking off if the loading time is more than 3 seconds, this is an important part of your website that needs to be optimised. It is important to make sure that you have optimised the site speed and overall navigation as this will ensure that the website is the strong foundation that you need to improve the level of engagement that you have with your customers.
In addition to this, ensuring that the site is navigational will allow you to link to specific pages through social media and ensure that your customer can get to here from other relevant pages. By looking at every aspect of the website and locating where the customers drop off, you can then begin to improve navigation and then ensure that you are providing them with the next step. Whether this is from the landing page to product pages or a link from the FAQ to the contact pages, this can improve it as a result.
Can Aid Customers Through The Conversion Funnel
The final reason to focus on both PPC and web design is to aid customers through the conversion funnel. By ensuring that your website is built properly, this can not only keep your website ranking well, but it can help to aid them through the conversion funnel. Whether they are in the early stages of the conversion funnel or right up to the purchasing stage, this can help to aid your customer through every aspect of the funnel and boost conversions.
By ensuring that the website has the right information as well as the contact us information, this can help to boost the conversions that you will experience for products. Whether this is the PPC agency or an SEO campaign a strong website can help to boost these as a result. Though this can take time to implement, ensuring that the website is designed properly can aid you in the longevity of your business. In addition to this, it will need to be maintained, therefore implementing an agency to monitor this and can ensure that you the right campaigns implemented. When the website is built correctly, it is also possible to implement tracking for PPC and SEO campaigns within the website. This, in turn, can aid you in monitoring the goals and growing businesses as a result.
With this in mind, several elements can aid you in making the perfect decision for your business, one of which is ensuring that your website is as strong as it can be for the best possible outcome.