If you are new to digital marketing, you will soon find that affordable SEO terms come from their own language, with many English words and programming language.
To know this practice a little, you need to know the meaning of these terms. How about starting by knowing the meaning of 10 essential terms.
10 SEO Terms You Need to Know
Anchor text is fast and objective content that will direct the user to the landing page via a hyperlink. It should be short and interesting enough to catch the reader's attention.
It is recommended to avoid using generic terms like read more and click here and be careful not to build unnecessary links, complicating the navigability of the site. Keywords should also be used in the anchor text, which tends to help the site achieve better search engine indexing.
This is another term that is used a lot in many affordable SEO companies. A keyword or keyword phrase is a word or set of words that exemplify content, branding, services, or products. Keywords are important because they help users and search engines more easily identify the content offered.
They can be used in title tags, titles and in all content. Care must be taken to repeat words, which is detected by Google and ends up damaging the ranking. The more natural the application, the better.
The title tag, or page title, is an identifier or bookmark in the basic HTML programming language programmed by <title> The title tag represents the page title and can be seen in the tabs in your browser or in the title of a search result. They help search engines and internet users identify the content of their pages. For best results, try to create unique titles that highlight the relevance of each of your pages. Many affordable SEO marketing companies are using this title tag.
The meta description is another identifier (tag) of the HTML programming language, but its goal is to quickly describe the page. Meta descriptions have no effect on search engine rankings, but they can help increase clickthrough rates as they appear in the search results.
Like title tags, it is important to make original descriptions relevant to each page. It is recommended to include a call to action at the end of the description.
When you delete pages or change URLs, they will not only dissipate in the digital universe. Thus, when users try to search for a URL that no longer exists, they receive a "404 Error" or "Not Found" message. To avoid confusing users and convey an image of incompetence through retired pages, the best practice is to use a 301 redirect. 301 redirects will redirect users and search engines from the old URL to another active page you specify.
SERP -p Search Engine Results Pages is what is returned after entering a search query. Simply put, it is a results page after searching. SERP is a coined term for SEO that you will hear often.
Indexing is the process of search engines for collecting and storing data across the web. Search engines are constantly scouring the web for updated and new pages to add to their massive information databases. When search engines don't find new pages, they add a copy of it to their database so they can retrieve it during searches.
There are two types of links you will hear about SEO: internal and external. Internal links occur between pages within your site. For example, all the links in your site's navigation bar are internal links. External links are links coming or going from your site: either someone has a link to your site or yours to theirs.
Both link structures are important, but the links that come to your site are seen as a sign of authority. It is recommended to have a practical and organized internal link structure so that users and search engines can find your pages more easily.
A good rule for internal links is that each page is at most two clicks away from the homepage. External links should lead to relevant content to grab the user's attention. Unnatural links or forced schemes to try to get better search positions may end up resulting in penalties.
Rel = “author”
It involves placing the photo of the author of the content to be published along with the search result in the search engines. This requires first having a Google+ profile. Showing the face, the personality behind the content, has been proven to increase clickthrough rates on search engines. This attitude demonstrates thought leadership and is viewed as a ranking signal for Google. It applies to authors, individuals, not organizations or brands.
Canonical URLs are used in cases where there is duplicate content. Let's say you market a product that has multiple color options and creates one page for each color. Search engines would not be sure which index to choose since they are all the same, so by using a canonical link you are able to specify which page should take precedence on the search engines. Although not a guarantee, it is most recommended when you have multiple pages with similar or identical content.