If you have an e-commerce website and you want to generate good traffic and convert your web traffic into paying customers, then know that it is not going to be easy.
After all, there are about two to three million existing e-commerce sites worldwide.
Sure, starting and setting up your online store is easy, especially if you have already come up with promising business ideas that you can build your business upon. However, making money out of your ecommerce site and scaling it is another story.
But there certainly is no reason to be discouraged. There are a few handy hacks you can use to reduce your costs for running an online business while generating more revenue.
E-commerce Hacks That Help Cut Business Costs While Boosting Revenue
The goal of these hacks is to basically get more traffic conversions. Every single aspect of your website has to be optimized in such a way that it entices visitors, converts them, and keeps them coming.
Here’s how you do it.
Write informative and compelling product descriptions.
Whenever a visitor clicks on a product page, it most likely means that they want to learn more about the product, particularly its features and how it can benefit them.
So as an e-commerce website owner, you have to ensure that these products come with informative descriptions the customer can go over.
It's a crucial optimization tip that works, as it helps visitors make the decision whether or not to proceed with the purchase.
There are several strategies you can employ to create a compelling product description. One of which is to add your audience’s pain points—they become emotional, therefore easier to influence.
And then you talk about how they can avoid the frustration of dealing with the same problem by using your products.
Use a cart abandonment plugin or tool.
Believe it or not, cart abandonment can consume your marketing budget faster than you think. Just as customers are about to reach the bottom of the sales funnel, they leave.
To reduce the cart abandonment rate of your e-commerce site and improve your traffic conversion, use a cart abandonment software.
With a reliable cart abandonment software, you can get leads and prospects back to your site and complete their unfinished transactions.
Cart abandonment software and plugins has a lot of uses. One is that they can send automated emails to customers to remind them that they still have products in their carts.
You can also use them to send discount codes to convince customers to complete their purchases.
If you really want to bring your visitors back to your website and finish their interrupted purchases, consider using a cart abandonment software to send converting emails at a relatively low cost.
Focus on your website speed.
According to studies, the attention span of people is getting shorter than ever. That is one of the main reasons why they easily lose interest in a slow-loading website.
To ensure your customers do not end up leaving, work on your page speed using Google PageSpeed Insights. This tool can show you how long it takes for your webpages to load on mobile and desktop.
It can also give you a detailed report on your site’s overall loading speed and give suggestions to improve it.
If you want to improve your website speed, you may start looking at your web hosting plan. Although it will cost a bit more to invest in a high-performance plan, the results will be worth it.
You may also try checking your site’s media files, and optimize them for web and mobile to keep them from killing your conversion rates.
Optimize your site for mobile.
These days, more and more Internet users are checking the web from their mobile devices.
So take advantage of this change and optimize your website for mobile.
Focus on your website design.
Make sure it is responsive and user-friendly. Fix slow-running pages and make sure they load quickly on mobile.
By doing all this, you can ensure that your site visitors will have a great experience.
Apply SEO tactics.
SEO can drastically increase your site’s traffic. The higher your site traffic is, the more opportunities you have for conversion.
To improve your site’s SEO, optimize your pages. Insert relevant keywords and check your content quality. Work on your page speed as well.
Once your site starts to appear on the first pages of the search results, there will be more users visiting your website.
Improve content quality.
It is true that visual content can easily attract visitors more than text. But that does not mean you don’t have to put text on your pages.
If you have strong copywriting skills, you can improve your conversion rates.
In fact, some of the biggest sites today managed to increase their conversion rates through compelling texts.
From this, you can try to format your copy in a way that attracts readers.
To do this, put any relevant information on top. Use subheadings to make it easy for visitors to identify important sections.
Optimize the title of your landing pages.
When somebody looks something up on Google for information, the first thing they see is the page title. This is why it is important to create catchy headlines.
Creating a solution-focused title is a good way to do this. When a title is a solution to a user’s search, they are more likely to click on it.
Ensure that navigation is smooth and easy.
A poor navigation will make users want to leave a website. Thus, you need to make sure that your site’s navigation is smooth and easy.
When it comes to navigation, the first thing that comes to mind is the search bar. This is because it is what people use to find whatever it is they are looking for.
So to help your visitors, you have to make sure that your search bar is easy to locate and visible. That way, your users won’t have to spend minutes looking for it.
In addition to the search function, it is also a wise idea to create categories and subcategories.
Be sure your products fall into the right category, so your visitors don’t get lost.
Optimize your call-to-action buttons.
Call-to-action (CTA) buttons are what visitors click on to visit your website or make a purchase. If you can make them stand out, it will be easier for people to find them.
Ideally, CTA buttons should be designed in a way that attracts audiences.
They should be unique too. You may use different texts on these buttons, but make sure they are attention-grabbing.
For the buttons, consider using a color that contrasts the site’s color theme so it “pops.”
Make sure to strategically place the CTA buttons on your website. Add them where you think your audience will want to start taking action in your offer.
You can also make your CTA buttons a floating one so regardless of where on your site your customer is, they can still see it and they can easily click on it is as soon as they want to.
Add trust seals.
This is one of the most effective yet less expensive conversion optimization hacks you can apply on your e-commerce site.
It simply aims to build customer trust.
When people start keying in confidential and sensitive payment information, they tend to become nervous for all sorts of reasons; the most common one being the fear of getting scammed.
By adding trust badges, you alleviate—if not totally remove—their nervousness, making it easier for them to push through with the buying process.
There are many e-commerce hacks available to help you reduce your expenses and improve your revenue.
But if you pay close attention to them, you will notice that they all focus on making purchase processes faster and easier and building customer trust.
If you don’t have an e-commerce site yet, seek help from expert eCommerce website builders and leverage these hacks.
Feel free to add your questions, suggestions, or ideas in the comments section below. Cheers!