Digital marketing is now key to a successful future for any company. Since the dawn of social media and the hype that surrounds it, more people are turning to their handheld devices for everything.
The Internet is what seals the deal. Customers are becoming more concerned about price comparisons and so they search the internet for the best deals before moving forward with a purchase. If you’re looking to take your business further, you cannot ignore the impact that digital/online marketing has had. Digital marketing utilizes social media platforms, email, mobile applications and other online interactive services to promote sales and increase the ROI.
Here are a few ideas that may come in handy for small startups as well as established companies to definitely improve sales via digital marketing.
Creative and Original
Content is key to digital marketing. This includes audio, video and text depending on the requirement. Keep it original and real. Make sure it has that oomph factor by creating compelling content that is catchy and relatable to your consumers in real time. You can hire a professional and get these services going for a cost if you have some greens to invest. On the other hand, you can easily learn a few tricks of the trade online via tutorials and get the job done on your own.
Identify and target your audience the right way
Put some effort into researching exactly who you are planning to market your product or service to. Without a solid plan, you may end up losing money. Target and analyze the right people who you think can convert from prospective consumers into clients all while you learn about their online habits and preferences. Once you understand your audience, develop a strategy that caters to them. This can be done through social media platforms such as Facebook and Instagram. It will help filter your target audience by targeting demographics according to their ages, geo-location and other identifiable factors.
You can utilize Google Ads to ensure your visibility on Google’s search results. There’s a cost to it but it can definitely increase your chances of reaching out to more people. Contrary to this is organic marketing which focuses on SEO with little to no cost involved. It is a gradual process and results do not appear instantly but if you have the patience, it can serve the same purpose with greater results than expected. With a paid service like Google Ads, you get to appear at the top four spots with the first page of the Google search results. It can take time and you may feel lost in transition along the way but all that hard work will pay off immensely once more traffic start to flow your way. There is also the more traditional option of opting for TV based marketing. Since our internet/data providers are generally also the ones that are providing us with a cable based programing, you can take advantage to opt for paid advertisement to create maximum impact. Just take a look at U verse TV and the packages and bundle made available by AT&T.
Create a responsive design
Organizations these days are investing much time and efforts in optimizing their websites to suit every interface. This includes mobile friendly versions that can run smooth on all handheld devices. Since a lot of people are now turning to faster, more mobile gadgets, website developers are creating better content that adjusts better with all a whole host of connected devices.
Inculcate the right SEO tools
Marketing isn’t a one-time gig. It needs continuous updating and a regimental check on every new trend that comes into existence. Write informative blogs, making use of specific and relevant keywords to ensure a good ratings on search result is a must. Keep it real and relevant. Customers these days require and expect a newer, fresher outlook at everything that is promoted on any communication channel. This can only be achieved through the choice of using the right SEO tools and marketing techniques. Stay as updated as possible to make sure that your customers stay with you through all the coming and goings.
Enhance user experience
Having an imaginative and create websites along with content that is visually appealing to your visitors. Keeping things on point but also investing enough creative magic by making use of trendy features such as parallax scrolling. Creativity doesn’t mean that you destroy the whole idea of easy maneuverability which translates into workflows. If your website is unresponsive then the customers will swiftly switch to better interfaces that allow for an optimized user experience. Personalize your website. Make sure that the content generated can integrate into the lives of your potential buyers. Offer free coupons and deals to show that you care can result in much wanted traffic from your targeted audience.
Focus on consumer reviews
We have all seen and experienced the fact that we ourselves try to purchase items after looking at credible customer reviews. These can be found on social media platforms like Facebook and they also appear on Google search as well. If you’re a local brand, make use of your happy, satisfied clients by asking them to review your product and their overall experience online. Quite a few restaurants are now offering deals to customers if they rate their services. This helps in creating regular and reliable customer base. Doing the same for the online clients can help bring in new customers.
Opt for E-mail marketing
Though it may seem like an old trick but it is still one of the most viable options that still work. Businesses of all sizes can prosper from sending emails to present and potential clients. It is cost effective as you don’t need to invest much money, if any. Enhancing E-mail visibility by including photos and other graphical media which relays your story to the audience. You can also keep a check on when your emails are received and by whom. There is limitless potential to email marketing. Utilize automations to greet your customers and track your sales.
Freebies and Giveaways
If you want your customers to be hooked to your brand for life, then have a heart and give out freebies. This may raise eyebrows and it may also seem futile but believe us, it’s worth the effort. Giving your potential customers a taste of what they are in for can be just the thing that may retain them for life; exception being that you lose the quality of your product. For example, many online shopping companies offer a free version of their services as well as a paid version. There are quite a few incentives attached with the paid version which they offer free of cost for the first month on trial basis similar to Amazon Prime. Once the customers realize what’s in store for them if they buy the premium services, they simple pay to get that special treatment even with a certain cost attached to it.
Optimize the checkout processes
There are so many times when a customer is seen abandoning their cart in the middle of a session and never checking out. What we do not realize is that they may have faced trouble checking out. The payment process may not be understandably optimized for a smoother user experience. Another trouble that a lot of us have faced is that we don’t really trust the website. It may seem like a scam to some and at times may be the reason behind the abandoned cart. Be clear about the charges and fees right from the beginning. Make the whole process of checking out as transparent as can be so that trust remains intact.
Followings these steps vigilantly through your digital marketing strategies is bound to yield success. Never limit your marketing potential to a set of rules and regulations though. If you see an opportunity to create a strong bond by going an extra mile to provide better customer service transitioning into brand loyalty. After all, the purpose of marketing is to sell your offerings, and what better way to convince others towards what you are offering then by making a place in their hearts and minds for your brand. Do that, and you are well on your way to becoming a formidable marketer/business.