When searching for goods and services that they need, almost 25% of all people click on the first result that pops up in the Google rankings. You can try to get your business there on your own, but it won't be easy. Unless you have an amazing team of SEO professionals, you'll be out of luck.
That's why most companies hire an SEO agency. They can perform audits that will tell you why you're not getting traffic on your site, and they have the experience necessary to help you fix the problem.
Still not convinced? Check out this guide for more reasons why you need the best search engine optimization team that you can get.
They'll Perform Website Audits
You've had your business website up for months now, and it hasn't gotten near as many hits as you would like. Try as you may, you can't figure out what the issue is. An SEO specialist can figure it out for you.
They have tools that they can use to check your page speeds, keywords, and more. Once they've finished their audits and found your weak points, they can give you the advice you need to fix them.
They Have Experience
To save money, many companies will try to handle all their SEO needs in-house. Even if your employees have some familiarity with digital marketing, they're no substitute for an SEO agency that can increase your traffic.
They have tons of knowledge and access to tools that you may not be able to get your hands on. There's also more of them, so they can put their heads together to strengthen your online presence.
They Will Save You Time
Your in-house SEO team might be able to get you on page one of Google, but it's going to take a while. They don't have the same resources as an agency, which will bog down their progress.
When it comes to running a business, time is of the essence. The longer it takes you to rank in search engines, the harder it will be for you to find customers.
They Do More Than Drive Traffic
We've been talking a lot about web traffic, but that's not all you get by hiring an agency. Your in-house team could get so caught up in making your website rank that they forget about the other important aspect of SEO.
This is your brand image. Getting clicks is all well and good, but if you can't convince someone to buy from your store while they're on your site, it won't matter much.
They can do this with clever link building, choosing the right keywords, and using killer content marketing tactics.
Your Business Needs an SEO Agency
There aren't many people who are willing to go past the first page of Google. If your business doesn't show up there, you'll be missing out on valuable web traffic.
Up your online marketing strategy by hiring an SEO agency. They have all the tools and knowledge needed to get you the attention your company needs and deserves. For more ways to work on your web content strategy, visit our blog.