You put a ton of work into building an app, make sure it gets noticed! Read on for some of the most innovative app promotion tips around.
You've put a ton of work into building a phenomenal mobile app. It's quite possible the next greatest thing since sliced bread.
You write a killer description, get it listed on the app stores, and ... nothing happens.
Nobody downloads your app. Nobody starts to use this wonderful software phenomenon that you've spent hundreds of hours building. This isn't what you expected at all.
Here's the deal: it doesn't end with development. App promotion is a very necessary task that you need to do if you want to ensure that your app actually gets downloads and visibility.
If you don't know how to promote an app, you're in the right place. In this article, we'll provide you with five concrete steps that you can put into place today to start marketing your app.
1. Leverage Social Media
The first way to promote your app is through social media. There are two ways to do so, organically or with paid advertising.
Organic social media promotion means that you're using free channels to promote your app. This could include doing such things as posting it to your own social media, encouraging friends and family to do the same, etc.
If you want to step it up a notch, though, you can leverage paid social media advertising. This will get you guaranteed, targeted traffic to your app. This will significantly increase your customer acquisition cost, though, so make sure that you'll be able to make that money back before you begin.
2. Talk to Influencers
Another way to promote your app is to get influencers to do it for you. Give a social media influencer a free premium subscription to the app in exchange for a shoutout. With their platforms, they could entice hundreds or thousands of new downloads.
3. Ask for Referrals
The few folks who may have already found your app via an App Store search could be the ones that will ultimately be the most instrumental in promoting your app. In your app, ask your current users to refer the app to their friends.
You could even set up a promotional offer where they get rewarded for referrals in order to incentive word-of-mouth downloads.
4. Promote It on Your Website
Another great way to promote an app is to do so through a website. Leverage your exiting platform on your website to send traffic over to your app store link.
5. Leverage SEO
Last but not least, you can leverage search engine optimization services to get your app ranked for high volume search keywords. Check out BeonWin! for more information.
App Promotion Tips You Need to Know
There you have it. With these app promotion tips under your belt, you should now be far better equipped to know how to market your app to the masses. In just a few weeks, you could be looking at thousands of new users!
For more marketing and tech advice, be sure to take some time to check out the rest of the articles available to read on the website!