9 Best Strategies to Increase your Ecommerce Conversion Rate

9 Best Strategies to Increase your Ecommerce Conversion Rate

eCommerce websites have become the last-minute savior since the COVID-19 pandemic struck the world.

But that does not mean that getting customers and increasing the ecommerce conversion rate has gotten easier.  

According to a study by IRP Commerce, the bounce rate in all segments of ecommerce markets has increased by 7.07% from June 2020- June 2021. 

So, if you are an eCommerce website owner, the path to success is not getting any easier for you. 

We have the nine best strategies in store for you to help you brace to fight your competitors in the market. 

Let’s look at them.

1. Equip your site with pop-up

Conversion is no easy game which is why you cannot afford to lose a visitor who has just visited your site for the first time. 

Pop-ups are a great way to catch their attention. 

However, your pop-ups should be worth clicking on. It can be a PDF that can add value to a visitor’s knowledge vouchers and coupons for purchase or even an infographic about “7 most trending footwear in 2021”.

Here are a few things to remember before adding pop-ups:

  • They should come up after 30 seconds of visiting a site.
  • They should emerge once per user. 
  • They should be in contention with the website’s theme. 

2. Do not add unnecessary form fields

Too many fields scare users away. You must keep them to a minimum of 2-4. 

Please do not ask for unnecessary information that is of no value to you.

Moreover, form fields should be relevant to the information you are about to provide. For example, a residential address is not required in exchange for an eBook. 

So, don’t scare your customers away by bulking up fields. 

3.Please don’t make them feel they are the first to buy

Nobody wants to be the first in line. 

People are wise enough to read reviews before buying a product. So, never miss out on adding genuine testimonials and social media proof to your website so that people connect with you. 

People trust other people over brands, so potential buyers are much more likely to listen when they talk about their experiences through videos, images, and texts.  

If you do not have testimonials, try getting them through social media interactions and offering free giveaways. 

4.Live chat support is a must.

If you want to increase ecommerce sales, you have to connect with your customer and potential buyer personally. 

You have to listen to their queries, sort them out, and ensure quality after-sales services. 

Live chat support saves customers valuable time and promotes ease of communication without hindrance from busy lines and network failure on phones.  

You can also help potential buyers in resolving their doubts and converting them into customers. 

Try communicating through buttons on social media such as Facebook messenger, Instagram chat support, and WhatsApp chat for customer’s convenience.

5.Get an SSL Certificate

An SSL or Secure Socket Layer certificate encrypts data transmitted between a server and a client using Public Key Infrastructure. 

SSL has three variants, namely: A single domain SSL certificate, Wildcard SSL certificate and multi-domain SSL certificate.

A regular single-domain SSL is best for websites that do not have subdomains and only need protection for their primary domain. In contrast, a wildcard SSL is best for websites with multiple subdomains connected to their primary domain and multi-domain SSL is best for multiple domain protection. 

Having an SSL certificate will help you keep cybercriminals away from your site, keep your customers and optimize SERP rankings. 

6.Strategize your CTAs

CTAs or Call to Action buttons helps visitors take action and move ahead with the next step. 

But, making people take the next step is not as easy as it sounds above. Your CTAs must be extraordinary to generate emotion inside a user. 

CTAs such as “Sign up” and “Get it now” won’t do as well as “Yes, I want my free eBook.”

So, choosing your CTAs wisely is of premium importance for a business as they decide whether a lead will convert into a customer or not. 

7.Add discounts to engage customers.

Discounts act as a make-or-break factor in today’s eCommerce industry. Even if your product is better than your competitor’s, you can only get sales when customers see their benefit in buying from you. 

Discounts can be offered in many ways such as,

  • 10$ off on purchase of products above a certain amount.
  • Free gifts on orders above a certain amount.
  • 10% off on orders above a certain amount.

All these types of discounts encourage users to make a purchase. 

8.Test your headlines

Headlines have a huge impact on prospective minds. But unfortunately, only 2 out of 10 will click your headline to see the rest, which is why you got to try out different headlines and see what works for you. 

Ideal headlines consist of numbers and statistics. The tone of the headline also makes a difference. If it does not sound personal, the users will never connect with them. 

Moreover, keep them as short as possible. One should be able to understand what is written just by a single glance.

9.Add a social proof

Social proofs can be a deciding factor in a customer’s decision-making process. 

But don’t mistake social proof for social media interaction only. 

Your brand’s case study, customer’s comments, posing on Instagram and Facebook with your brand also acts as social proof that people like your product. 

You can run short contests on Instagram asking people to pose with your product in exchange for free gift hampers and special mentions on your website. 

To Conclude

More people have started relying on eCommerce websites for the purchase of daily essentials. 

But competition has increased comprehensively too. 

Today there are more players in the market to cater to high demands. 

So, to stand out from the competition, you must follow these nine essential tips and ensure that you are ready to cater to customer’s needs in the best possible way.

Posted by inGenium Ltd

inGenium Ltd

iNGENIUM Ltd. is an software development company from EU which delivers a full range of custom .NET, web and mobile solutions for different business to meet partner's demand.

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