Improve your mobile user onboarding experience and retain users for long-term
It would help if you planned to retain thousands of users once they've installed your application. Only because a consumer registers or installs, your product doesn't mean they won't uninstall it soon. Only 32% of first-time app installs utilize it 11 times or more, based on the most recent statistics. All that depends on:
- The strategy you use as your product evolves.
- The process through which it is presented to first-time users.
- The degree to which your offering makes their goals straightforward to accomplish.
It would help if you used your time wisely by learning about best practices for onboarding apps and using onboarding tools that can drastically cut down on manual effort. Let's begin with the user onboarding experience basics.
User onboarding experience: the basic concept
Let's say you're trying to expand your user base for a banking app.
We are NOT here to dispute the importance of sales to a company's success. Therefore you could consider investing in your sales process.
But if those consumers quit after a few days because they can't figure out how to use your software, the sales won't have been worth it.
Application onboarding is designed to help in these situations.
User onboarding instructs users on making the most of your software.
It's a continuous cycle that lasts throughout the user's experience. New hire orientation is not the same thing as employee onboarding.
But why does the user onboarding experience matter so much today? Trust the data and examples of proven apps!
One of the primary goals of any user onboarding process should be to increase engagement and retention.
To activate an app, a user must fully grasp its purpose and how to make use of its primary functions. When consumers have a compelling reason to come back to your app, you've achieved retention.
User experience design and an efficient onboarding process are the two most important factors in customer retention. Business growth is impossible when your product's onboarding process doesn't successfully activate and retain consumers.
Since this is the case, onboarding new users are essential to any product's success. Google Play has 2.8 million applications, whereas the App Store has 2.2 million.
A Google Play Store survey found that 77% of app consumers abandon their download within the first three days. That figure increases to 90% in only 30 days.
There is a lot of rivalry and pressure in the app business since so many applications and customers are anxious to discover the ones that would best suit them.
Worry not. We're here to help! Below, we've outlined some best practices that the applications over the years have used to keep their new customers for at least 90 days. Meanwhile, you also look at some of the best user onboarding experiences.
10 ideal practices to enable an effective user onboarding experience if you own a mobile phone application
1. Build tooltips to make individuals elements more intuitive
Consider including a tooltip with further information to help users who are having trouble with a certain area of your app's product tour.
By "tooltip," we mean the little text that appears when a user hovers over an element, and a small arrow appears next to it. Ensure the body content of your app's tooltips is brief and to the point.
You don't want to hammer the user over the head with a bunch of information. Thus tooltips are subtle. Too many tooltips in a row is another common problem many people make.
To keep things interesting, sprinkle a few hotspots or driven actions across the onboarding process.
2. Try to avoid login and account creation hurdles if you can
It's not easy to log in. They cause a lot of users to quit, yet they're necessary for most programs nowadays. Improve activation and retention by streamlining the account creation and login processes.
The objective is to gather as much information from users as possible in as little time as possible without frustrating them. Try signing in with various accounts, such as social media, email, etc.
Offering many login choices, including social network integration, is a plus since it allows you to collect more information about a person.
Therefore, the person's identity (including name, picture, email address, location, employer, and position) is readily accessible.
3. Try gamification
Gamifying your app can be a great way to increase its value, especially if you're trying to attract repeat users or early adopters (those who are already experts with applications and download the latest and greatest).
A "spoiler" that reveals all the app's features at once can be preferable to "gamification" for letting the user know what he can accomplish with the app.
When a user finds that a feature introduced during the onboarding process is crucial to their experience, that feature can become the starting point for generating revenue.
In this approach, you can prime users for future events in the app, such as new data or statistics, rewards, challenges, higher standings, etc. Plan an effective content production process and get started.
4. Be Personable
The most common error mobile app creators make is treating their customers like machines rather than people.
That's why it's important to make the onboarding page of your mobile app seem friendly and approachable.
Users will be less likely to continue using your mobile app if they get the impression that they are being sold just by reading your copy.
You should communicate with your users as if they were friends, even if doing so makes you feel unprofessional.
5. Allow users to skip
Users anticipate a streamlined onboarding experience but may not appreciate being led hand in hand through the steps if they are computer savvy or if your software is intuitive.
In this scenario, allowing users to dive in and discover the app independently is an excellent method to pique their interest without making them feel like they're being escorted.
6. Showcase competitive features and core functionalities
App onboarding can be implemented by emphasizing the advantages and worth of your app. Similarly, you can emphasize your app's primary features and benefits above those of similar apps.
It will help new users grasp exactly what functions your program provides. More importantly, this method highlights the qualities that set your software apart from the competition.
7. Make things optional for them
While new user satisfaction is directly tied to the quality of the onboarding process you put in place, it's vital to remember that not all users will feel the same way.
Many users may download your software, and some will have more technical expertise than others.
You can re-engage with previous customers who downloaded the app on a different mobile device. We don't want those consumers to experience the frustration of waiting through an onboarding procedure they see as needless.
8. Make sure to keep the user's goal in mind
You should investigate the aims and requirements of your target audience. Why are they using this program specifically? Create this result while crafting a helpful preamble to your solution.
It will help you create a product that solves real issues for real people. If you're developing an app, you should ask yourself, "Can they obtain what they need with my app?"
Also, what sets your risk-free trial apart from similar offerings? It would help if you also tried to foresee what measures could increase user engagement, leading to more signups and longer retention.
What consequence do you give with your onboarding? Customers who aren't happy with the outcomes generally won't utilize the product.
9. Only Request for the mandatory information
If your software is focused on language acquisition, asking users about their favorite novels might be out of place.
It would be appropriate to inquire about the most pertinent details. Supporting this claim is data showing that when users are asked for too much personal information, about 60% of them will either not install the app or will remove it later.
It's important not to ask too many questions too. But, you should strive for brevity and specificity in your query list. This top-tier onboarding strategy has been shown to increase app use significantly.
10. Make use of empty states
When no actions have been taken by users or new material has been uploaded, the screen will transition to an empty state.
Empty states can be exploited as an advantage by making them encouraging. As an alternative to leaving a blank spot, you can inform, direct, and encourage people to take action.
Ever noticed how Instagram shows the statement saying: No posts yet? It doesn't just leave the field blank; it provides the users with information.
Consider doing the same as it motivates users to take any action and utilize the app longer.
Make all the difference by improving your user onboarding experience!
How you onboard new users can significantly impact how many sticks around. Your product's long-term viability cannot be assured without this step, but if you skip it, it will certainly be discarded.
Great onboarding experiences are a key factor in the success of the most popular applications and services, allowing them to build a loyal user base.
Even though the "best" user onboarding process will vary from product to product, it's always possible to increase the likelihood of a user signing up.
If you're looking for inspiration for user onboarding re-designing, here is how much it could cost. We hope the best principles and comparative studies here have provided you with some!