Instagram is one of the most popular social media channels used by individuals and businesses alike.
According to Forrester, Instagram has more than 1 billion monthly active users with 50% following brands. In addition, audience engagement is at 4.21% which is higher than other social media channels. Given these statistics, it is up to businesses to capitalize and use the channel to market their business. In this article, we shall take a look at some tips on how to leverage Instagram for marketing your business.
1. Know how often to post
Being active to build engagement and attract followers is the name of the game in Instagram marketing. But you do not have to overdo it. According to studies 1-2 posts daily is enough. Knowing the best time to post is critical in Instagram especially when dealing with the network’s algorithmic timeline. Posting time may vary depending on the market you want to target.
2. Don’t preach, tell a story instead
When marketing in Instagram, you need to remember that it is a “visual inspiration platform.” Attract attention with images and videos. Tell a story to increase audience engagement. Tell micro-stories using captions, videos, Instagram Stories and profile.
3. Make your branding count
When sending your message, make sure that it is clear, creative, and consistent. Utilizing an erratic and haphazard approach will not work. Focus on your core activities such as profile presentation, creating style patterns, and master hashtag use. React to Instagram comments regularly to build engagement and customer loyalty.
4. Utilize the full range of Instagram video formats
Pictures have been the stalwart Instagram. Over the years, however, it has added video capability to its fold. Pictures can reach thousands of potential customers but videos can reach 1.8 million. As a business, you cannot challenge the effectiveness of online videos. Take advantage of Instagram’s video options for your marketing campaigns. You can create a single ad by combining videos and stills.
5. Use video subtitles and closed captions
Although videos have dominated the online space, many potential customers prefer switching off audio and just watch the video. For this reason, you should make use of subtitles and captions to deliver your message alongside your videos. Research by Facebook revealed that captions can increase video view times by 12%. The effectiveness of your message will also increase by 82% compared to 18% with audio and no captions.
6. Take advantage of Instagram video ad formats
With 75% of Instagram users declaring that they take action such as visiting sites, searching, or recommending to a friend after reading a post, take the time to master Instagram’s range of advertisement formats. While photos remains the bread and butter of Instagram, video advertising has gained popularity in the platform in the last few years. There are three video formats you can take advantage of in Instagram namely single video ads, carousel, and Instagram Stories.
7. Give GIFs A Try
Research reveals that more people watch the tail end of videos that are less than 15 seconds. This is where learning how to create and post GIF will come in handy for your marketing campaign. GIFs are more appealing than photos. They are shared more than JPEG or PNG formats and are cheaper and time effective than videos. It was because of GIFs that caused Instagram to create Boomerang.
8. The right hashtag matters
Your choice of hashtag for your Instagram post can make the difference between top or bottom of the post. Use a generic hashtag and you will find yourself facing stiff competition from millions of other companies. Your best bet is to combine trending and industry-specific hashtags to find the best hashtag that will connect you to your target market.
The number of hashtags will also be critical in your marketing campaign. Instagram has a limit of uo ti 30 hashtags but putting all of them below your caption will make it look untargeted and unprofessional. 91% of posts from top brands are limited to less than seven hashtags to get many likes. To determine the right number of hashtag for your campaign, check the number of hashtags your competitors and influencers usually use and then experiment with the number until you get it right.
9. Use Instagram traffic to boost your website traffic
By adding a clickable link in your profile, you can use Instagram traffic to boost your own traffic. Create special offers and promotions to encourage followers to click through. In addition, you should combine strong calls to action with your URL in a text overlay on any images or videos.
10. Use SEO to ‘win’ Instagram
To make your business competitive, you might want to create an SEO strategy for your Instagram account. Your account handle and account name will impact your SEO. The @ name in your account will reflect the industry where your business operates. The important thing is to make sure that the content of your posts fits your handle or else they will not appear in the Explore section.