Why You Need Responsive Design?

Year after year, more people are accessing the internet via their smartphone or tablet. Viewing websites built for a laptop or desktop on these devices can be extremely frustrating. Constantly pinching or tapping at the device screen gets old, and you may still not be able to view the website in high quality.

In the past, this has led companies to create separate websites and apps for these mobile devices. However, with the introduction of responsive design, that is no longer necessary. Responsive design renders your content for a variety of screen resolutions and device types using a single content and code base. This means that your responsive website will work on any screen size by adapting to it. You only need one website, and it will work and look the same on every device!

Here are some of the benefits of responsive design:

Head Start

Responsive web design is still a young technology. Not a lot of companies are using it. This gives you a chance to gain an edge on your competition and to give your customers a much better web experience.

Save Time and Money

The initial cost of a responsive site may be more than that of a traditional site, but it will pay off in the long run. You will no longer have to worry about maintaining multiple sites. It obviously takes more time and money to create and maintain a separate desktop and mobile version of your web page. Plus, you will no longer have to worry about the cost of losing potential customers who could not easily access your website on their mobile device. If you have a nice website, it will translate across all platforms.

Consistency/Branding

So much of a company’s branding relies on consistency. A positive experience is easy to supply consistently with responsive design. Responsive websites ensure that users have the same experience on your site no matter where they access it from or what device they use.

Adaptability

Screen sizes have changed a lot over the years and will continue to do so. If you have a responsive web page, you will not need to worry about changing your mobile page. You won’t need to use resources to update your website for new devices. A responsive website will adapt to any screen size, so your website will always look great and function properly.

Enhance SEO

Google has embraced this new technology in their search algorithms. In fact, Google recommends building responsive web pages. Responsive design directs all of your visitors to a single site, regardless of what device they are using to access it. This will help enhance SEO efforts for the site. It also allows companies to focus all of their web marketing efforts onto a single user-friendly webpage.

The bottom line is that responsive design creates a more user-friendly experience. The better the experience for the customer or client, the more successful your business can be.