Are You Using Video Marketing in Your Digital Strategy?

Video is important. In the next decade, video marketing is going to surpass all trends and fads and become a mainstay of marketing.

When you think about your digital marketing strategy, you think about PPC, content and social media. The likelihood is, is that you have forgotten about the importance of video.

Video marketing is going to be massive.  It’s not a passing trend or phase. It’s going to be a key way to market your products and services in the coming years.

It’s time to pay attention to the video. It’s time to go viral.

Search

Improving your search is vital to your digital marketing strategies. After all, SEO is a requirement, not a want. Video marketing is going to be huge because it’s an excellent way to ensure that you are successfully ranking higher in Google. You need to have a clear-cut video marketing strategy that focuses on the importance of video.

YouTube has been wildly successful. Getting a slice of the action is important. Traditional television adverts are primarily forms of video marketing. Of course, these are done on a much grander scale. Think about it logically. Everyone loves videos. But, Google loves them too. This means that you can get head and shoulders above your competition and achieve that much-coveted number one spot.  There is a massive audience to be reached, and video is the way to do this.

Engage

You don’t have to create a cinematic masterpiece with your video. Use Vine and Instagram videos to play around with the concept of video marketing. This is a great way to ensure that you are reaching out to people on a human level. 

Think about YouTube, again. Think about the sheer amount of comments and responses that can be gathered from real-life users. While some of the comments are downright bizarre, they are prompting a response. Having video marketing within your digital strategy is an excellent way to prompt a response from your users and clients. Use this as a form of feedback. Ensure that you are responding to people who comment on your video.

Engagement is the key to any successful strategy. Video is one of the best ways to engage and converse with your adoring fans.

Analyse

While it may be fun to deploy your video marketing strategy with wild abandon, you need to consider metrics. After all, there is no point in delivering this kind of marketing strategy without analysing the success rate. You need to consider how well your video is performing. Metrics, it goes without saying, is the best way to analyse how your content, video or otherwise, is being received. Vimeo and Wistia are great tools to use. But, you can also ensure that you are using their inbuilt analytical tools to see how well your campaigns are going.

Brand Building

Video is a great way to build your brand. After all, branding is needed in all companies. Having a great video campaign can ensure success in the long-term. 

When you think about your digital marketing strategy, you think about PPC, content and social media. The likelihood is, is that you have forgotten about the importance of video.

Video marketing is going to be massive.  It’s not a passing trend or phase. It’s going to be a key way to market your products and services in the coming years.